New Marketing Techniques to Grow Enrollment with Deborah Maue | Changing Higher Ed 023
The Change Leader, Inc.
JULY 17, 2019
Facing declining enrollments due to changing demographics and societal factors, many higher education institutions are engaging in marketing practices that don’t make sense. Instead, institutions should consider embracing marketing strategies that are based on informal and formal market research. Developing these strategies should include reviewing current messages, crafting new messages, and reallocating resources from ineffective marketing efforts to promising pilot programs.
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