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If you’ve noticed a dip in the open rates, click-through rates, and click-to-open rates for your higher education marketing campaigns, there’s a good chance email fatigue could be to blame. Email fatigue occurs when marketing teams: Over-communicate by sending too many emails to subscribers “Blast” emails to everyone in their database rather than segmenting their list and considering message relevancy Fail to keep their messaging fresh and engaging When we see open rates or click-through rates d
College attainment is a compelling topic for me. Both of my parents had educations that stopped at the 8th grade (although my mother got a GED as an adult), and none of my siblings graduated from college. So I'm keenly aware of the value of a college degree, and the importance of the opportunity to earn a degree. But where opportunity resides, and how that has shifted over time, are both important topics worthy of exploration and discussion.
As Higher Ed institutions continue struggling with budget constraints and enrollment pressures, making smart decisions about technology is crucial. How do institutions enhance data security, optimize their tech stack and engage students effectively…all while managing limited resources? Bret Ingerman, former Vice President for Information Technology at Tallahassee State College, digs into these conundrums, exploring how Pathify offers solutions to enhance student engagement while giving instituti
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Enter to win the 2022 Best Personal Academic Websites Contest. Professional development awards hosted by The Academic Designer LLC, Brittany Trinh and Owlstown.
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Research has well established the importance of academic advisors to students from underrepresented backgrounds, but less work has been done on advising that highlights the identities of the schools that educate them, the 859 minority serving institutions (MSIs) that enroll 35% of all undergrads in the U.S. Now, a new report from the Rutgers Center for MSIs has been released to fill that gap, painting a picture of advising at MSIs and offering recommendations for further development.
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Lasell University will eliminate majors in global studies, sociology, English and history, all in the liberal arts. The university will also eliminate its major in fitness management, The Boston Globe reported.
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Sheree M. Ohen Sheree M. Ohen has been appointed chief equity and inclusion officer at Amherst College. Ohen served as associate dean for equity, diversity, inclusion and belonging at Harvard University’s Faculty of Arts and Sciences. She received a bachelor’s degree from the University of California, Berkeley, and a law degree from Golden Gate University School of Law.
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Since my first post on ChatGPT way back at the end of January (which feels like lifetimes ago), I’ve been keeping up with all things AI-related. As much as I can, anyway. My Zotero folder on the subject feels like it doubles in size all the time. One aspect of AI Literacy that I am deeply concerned about is the anthropomorphizing of ChatGPT; I have seen this more generally across the internet, and now I am seeing it happen in library spaces.
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Texas A&M University President Dr. M. Katherine Banks resigned from her post on Friday amid conflicts over the school’s shifting job offers to Dr. Kathleen McElroy, a journalism school director candidate who ultimately declined the position after political pushback about her diversity work, The New York Times reported. Dr. M. Katherine Banks Banks’s resignation comes after the resignation of the dean of the school’s College of Arts and Sciences stepped down.
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This is the spin-time of year for colleges and their regional news organizations – who almost exclusively regurgitate the information provided by college PR departments. See the link to the story below.
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