TikTok: The Clock Is Ticking for Student Enrollment
Austin Williams
DECEMBER 10, 2019
Facebook, Instagram, Snapchat, Musical.ly, Vine, and now TikTok? The newest addition to the changing social media landscape, this video-sharing app is capturing more than its share of attention (and users). Should it also be capturing a share of your college’s digital marketing budget? The answer is probably. . With 500 million monthly active users worldwide —and 41 percent of them between 16 and 24 —TikTok may be a smart choice for your higher education institution.
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