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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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EdTech Connect Launches Education Technology Search Engine

Campus Technology

A new AI-powered search engine created exclusively for higher education professionals has been created by technology marketplace company EdTech Connect. The platform offers access to information at thousands of U.S. higher education institutions to help IT professionals making technology purchase decisions.

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6 Higher Education SEO Strategies You Should Use in 2024

HEM (Higher Education Marketing)

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ”

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AEO, the future of search in higher education

Terminalfour

This week, we offer information and strategies on how Answer Engine Optimization (AEO) can enhance your higher education marketing, and how to optimize your content for voice search and AI-driven queries. AEO is the new SEO!

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New Study Measures ‘Return on Investment’ in Cal Higher Education

Diverse: Issues in Higher Education

A new study measures “return on investment” in California higher education for low- and moderate-income learners and analyzes whether they can quickly recoup their costs of attending. The report seeks to inform the state and nation’s approach to ensuring that higher education delivers on its promise for students of all backgrounds.

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Maximizing the value of higher education: A shift towards personalized student pathways

University Business

Higher education has reached an inflection point. The cost of a four-year education has increased to an average of $26,000 per year, which has put strain on students. Today, careers such as those in caregiving, administration and education are often emphasized to female students.

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The Genesis of a Research Agenda on Black Males in Engineering

Diverse: Issues in Higher Education

This group, smaller in number, comprised almost exclusively Black and brown graduate students in science, technology, engineering, and mathematics (STEM) fields. Then, as I observed them together celebrating and embracing each other, I wondered if their gatherings were an informal way of retaining one another. Dr. Brian A.

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