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Title: Associate Professor Tenured: Yes Age: 40 Education: B.S in Urban Planning and Engineering, Yonsei University, Seoul, South Korea; PhD. Hyun found herself wanting to use her knowledge in transportation engineering to do more than just think about freight traffic or highway trafficshe wanted to connect with the people of her city.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
In the aftermath of the Presidential election, a new report outlines the importance of colleges and universities prioritizing civic education. higher education institutions can strengthen democracy by prioritizing civic engagement and civic education in the student experience. released a white paper that outlines how U.S.
Engineering is a UK powerhouse sector, growing in all UK regions and impacting all economic sectors. Engineers design, build and maintain the infrastructure, products and services that our economy and society depend on, provide life-saving medical devices, and are the drivers in our transition to a more sustainable world.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
The higher education sector places the highest importance on creating, collecting, and applying knowledge. The advent of search engines has made acquiring knowledge more accessible, while generative AI has automated the communication of knowledge. How do you select your information? What is truth, and why is it important?
Higher education “can and must renew American democracy.” Higher education plays a critical role in civic engagement and safeguarding democracy, a new white paper from Complete College America suggests. Higher education offers hope that civil learning remains a priority, rather than an option.
Today, NTU boasts an impressive 17 colleges, including the newly established School of Political Science and Economics, cementing its position as a global leader in education, research, and innovation. Here, NTU reveals what makes it an exemplary higher education institution in a crowded market.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
Lomax UNCF’s new research report, Transforming Futures: The Economic Engines of HBCUs , offers empirical evidence of the profound impact HBCUs have on the success of students, communities and the nation as a whole. Together, we must hold our country’s leaders accountable and demand equity in education.
Starting with programs for middle and high school students, through supports for graduate students, the Center for the Enhancement of Engineering Diversity (CEED) at Virginia Polytechnic Institute and State University (Virginia Tech) has provided inspiration, insight, encouragement, and community for engineering students.
“I then thought, because I was very good in math and science, perhaps I could become an engineer and design an airplane for others to pilot,” said Lim, who joined the NJIT in July 2022 as its ninth president and a distinguished professor of mechanical engineering. That began my pathway forward and my love of engineering.”
Reading Time: 12 minutes The modern digital era has brought with it a world of remarkable changes and developments in the information space that today’s students are well-placed to enjoy. The search engine as you know it is changing and adapting to these changes, with old methods and processes giving way to newer, more effective ones.
This group, smaller in number, comprised almost exclusively Black and brown graduate students in science, technology, engineering, and mathematics (STEM) fields. Then, as I observed them together celebrating and embracing each other, I wondered if their gatherings were an informal way of retaining one another. Dr. Brian A.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. The information you glean from your detailed demographic research will help you make informed campaign decisions.
As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever. Analyzing Data for Actionable Insights Enrollment marketing thrives on data, and AI enables institutions to transform raw information into meaningful insights.
Key Takeaways : Todays undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity. For todays higher education institutions, attracting the right students is more important than reaching a high volume of applicants. The result?
These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.
We are actively exploring ways to spread more awareness of this initiative via the Indian Embassies abroad through education fairs, webinars, and social media campaigns targeted at student communities in key countries, Mamidala Jagadesh Kumar, chairman, University Grants Commission , told The PIE News.
The University of Houston has received two new grants designed to address barriers that prevent low-income and underrepresented students from pursuing STEM education. Brookshire Department of Chemical and Biomolecular Engineering, who is leading the two projects. Henderson, an assistant professor in the William A.
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Degrees and subsequent jobs in science, technology, engineering and mathematics (STEM) have long been praised as lucrative and safe pathways for students looking to enroll at a college or university. From fall 2021 to fall 2023, enrollment in computer and information sciences increased by 21.4% or 86,000 more jobs. Data are everywhere.
The path to higher education success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. Department of Education, the Upward Bound program works with students from six area high schools that are identified as potential first-generation college students.
Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. This comprehensive guide delves into the most effective university SEO strategies, exploring the nuances of effective educational marketing in the digital landscape. The significance of SEO for universities extends beyond visibility.
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On the heels of the first Saudi-US Higher Education Partnerships Forum, co-organised by the Saudi Arabian Ministry of Education, the US Embassy, and IIE, and held in Riyadh, The PIE sat down with Michael Ratney, US ambassador to Saudi Arabia to explore the evolving landscape of educational collaboration between the two nations.
Last Thursday 6 th March, TASO shared its report on Pathways into and through higher education for young people with experience of childrens social care. What do the data say about their experiences in higher education? This probably informs many of their responses throughout the survey. appeared first on HEPI.
billion downloads worldwide, TikTok is the place where young generations go to look for entertainment, news, tips, and all sorts of information. So, while Google remains the go-to search engine for many, TikTok is slowly becoming the preferred search engine for some Millennials and most Gen Z users. With over 3.5
This blog was kindly authored for HEPI by Victoria Moody, Director of Higher Education and Research at Jisc. Building a federated future Jisc runs the UK’s National Research and Education Network (NREN) and leads the development of sector-wide foundational digital infrastructure for research.
The rise of deep data analytics and CRM-enabled communications has highlighted the need to develop more personalized, focused, and data-informed strategies to recruit, retain, and support students in a market that continues to question the value of a higher education more than ever before.
Fostering Interdepartmental Collaboration to Drive a More Effective and Engaging Student Journey Achieving success in your higher education marketing strategy requires seamless collaboration between your admissions and marketing teams to create a connected, consistent student journey experience. Each team adds unique value to the process.
In recent years, India and France have been seeking closer ties, with some experts referring to France as India’s “new best friend” With both countries already building a strategic relationship in defence, nuclear energy, and space, education has become a key soft diplomacy tool.
Reading Time: 12 minutes Digital marketing is quickly taking on a new shape, and the way we search and find information on the internet is proof of this. With the growing complexity of search engine algorithms and the introduction of features like rich results and AI-driven content, it can be challenging for institutions to keep up.
Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ”
Our second ambition is to recruit more Indian students with an engineering background as we have launched a couple of programs in the past few years, which require a strong quantitative background. Moreover, France is expected to attract 10,000 Indian students this academic year, as previously reported by The PIE. “The
We’re closer to high noon, where just about everyone is technologically literate — and empowered to access a universe of information with the tap of a fingertip. In the context of higher education, modern learners are a quick Google search away from answers to their most pressing questions. What Are Higher Education Keywords ?
Educational institutions are in dire need of cybersecurity professionals as criminal organizations continue to set their sights on the education sector. The Cybersecurity and Infrastructure Security Agency recently announced the expansion of its cybersecurity education initiative to all 50 states. But what about higher ed?
For close to a year, I have been strategizing and working with Randy Raymond, a software engineer at Google, to make access to computer science education the new “Space Race” and create models that schools can scale to deliver instruction to students. magnet program where half of the students in the pilot will come from.
As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?
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That, my friend, is what a certified education counsellor does. The brain behind the badge Certified education counsellors are not just well-meaning adults with a passion for talking about universities. They are also human beings who understand that choosing an education pathway is not just a practical decision.
Black males need support from childhood through graduate education to improve, fulfill, and correct inequitable access to careers in science and engineering. Broadening Black males’ participation in science and engineering extends our country’s ability to solve our — and the world’s — grand challenges. Dr. Brian A.
The report also noted the top 10 majors for students earning bachelor’s degrees: Business, management, marketing and related support Health professions and related clinical sciences Psychology Biological and biomedical sciences Computer and information sciences Social sciences Engineering Visual and performing arts Education Communication, journalism (..)
As you can see in the comments, a parent inquired for pricing information. Optimize Your Website for Search Engines If your website isnt optimized for search engines, youre missing a significant number of potential campers. The great thing about social media platforms like TikTok? You can answer questions directly.
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