HEM (Higher Education Marketing)

MARCH 5, 2025

The search engine as you know it is changing and adapting to these changes, with old methods and processes giving way to newer, more effective ones. While traditional Search Engine Optimization (SEO) remains essential, Generative Engine Optimization (GEO) is emerging as a complementary strategy for AI-driven search experiences.

Engineering 60

Engineering Education Model Organization 60

HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

Schooling 103

Schooling Engineering Liberal Arts Organization 103

HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

Education 95

Education Inclusivity Schooling Technology 95

Diverse: Issues in Higher Education

MARCH 10, 2025

The arrest comes as Southern University, a historically Black institution, grapples with renewed concerns about hazing practices within Greek organizations despite strict anti-hazing policies and mandatory training programs. McCray has since been released on bond, according to local reports. said during a March 7 news conference.

University 90

University Organization Engineering Policy 90

Diverse: Issues in Higher Education

JULY 13, 2023

Favour Nerrise was interested in engineering even before she knew what it was. Exposure to engineering doesn’t really exist for my family,” she said. Exposure to engineering doesn’t really exist for my family,” she said. Growing up, there wasn’t really anyone telling me that engineering was a path I could take.

Engineering 95

Engineering Disadvantaged Academia Organization 95

University Business

JANUARY 27, 2025

The report encourages leaders of smaller schools to make strategic investments in new academic programs, student organizations and athletics. Financial stability : How colleges are trying to assure survival EAB analyzed application and yield data for every four-year school in the U.S.,

College 105

College Students Organization Engineering 105

Diverse: Issues in Higher Education

JULY 5, 2023

Electrical Engineering Education:   B.S. in Computer Science and Mathematics with minors in Global Engineering Leadership and Arabic, University of Maryland Mentors:   Joyce D. Georgia Tech University; Dr. Ehsan Adeli, Stanford University Favour Nerrise was interested in engineering even before she knew what it was.

Engineering 78

Engineering Computer Science Disadvantaged Academia 78

Campus Technology

DECEMBER 14, 2022

The White House Office of Science and Technology Policy has announced a slate of actions across government, philanthropy, industry, education, research, and community organizations aimed at eliminating systemic barriers in science, technology, engineering, mathematics, and medicine (STEMM).

Engineering 98

Engineering Technology Equity Organization 98

Diverse: Issues in Higher Education

NOVEMBER 9, 2022

The Atlanta University Center Consortium (AUCC), an organization made up of four historically Black colleges and universities (HBCUs), is planning to launch a new institute in an effort to increase the number of engineers from underrepresented communities, using a $1.5 million investment from the A. James & Alice B.

Engineering 104

Engineering Institution Liberal Arts Arts And Sciences 104

Liaison International

DECEMBER 4, 2024

Anchor Your Strategy in Data, Not Familiar Tactics In today’s higher education marketing, there’s a delicate balance between the familiar comfort of past successes and the demands of a data-driven, performance-oriented strategy. Jess now serves as a Director of Digital Strategy at Liaison and we are very lucky to have her!

Allocate 76

Allocate Engineering Organization Higher Education 76

University Business

DECEMBER 5, 2022

Educational institutions are in dire need of cybersecurity professionals as criminal organizations continue to set their sights on the education sector. The Cybersecurity and Infrastructure Security Agency recently announced the expansion of its cybersecurity education initiative to all 50 states.

Computer Science 124

Computer Science Education College Technology 124

Diverse: Issues in Higher Education

OCTOBER 20, 2023

While working at AT&T as an engineer, she joined the company’s group for Hispanic employees and was asked to go speak to a class of middle school students in Newark, New Jersey. Mission HISPA seeks to inspire Latino students to discover their potential and to ignite their desire to embrace education and achieve success.

Higher Education 120

Higher Education Education Model Achievement 120

Edu Alliance Journal

JANUARY 27, 2025

During that time, I took on the role of President/CEO of the American Association of University Administrators (AAUA) and dedicated myself fully to the organization. At 74, I still have ideas to share and contributions to make in the field of higher education. Unfortunately, Urbana University didnt survive. Hoke has a B.A.

College 98

College Deans Higher Education University Administration 98

HEMJ (Higher Ed Marketing Journal)

MAY 21, 2024

Organic SEO Drives Tangible Results in Higher Ed When it comes to marketing strategies in higher education, search engine optimization (SEO) often sits quietly in the back of the classroom, patiently raising its hand while flashier tactics like social media and email campaigns hog the spotlight.

Organization 59

Organization Engineering Higher Education Retention 59

HEM (Higher Education Marketing)

MARCH 12, 2025

Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. Alumni networks are excellent social proof, providing great opportunities for organic traffic, and showcasing how your school facilitates career development.

Organization 67

Organization Recruitment Schooling Guidance 67

Diverse: Issues in Higher Education

MARCH 27, 2025

I also love how hes able to connect ideas from different areas in unexpected and nontrivial ways, says Cianciara, now a senior financial engineer at a firm on the East Coast. The fruits of Gates efforts to provide strong science education can be found across the globe. It was clear he was having fun.

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Schooling Organization Engineering Faculty 90

University Business

NOVEMBER 14, 2024

With higher education costs rising since the turn of the century, some question whether a college degree has the value it once did. In a recent Gallup poll, only 36% of adults expressed confidence in higher education. However, a quick look over the data confirms there is still great value in higher education.

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Degree College Higher Education Organization 64

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

With the growing complexity of search engine algorithms and the introduction of features like rich results and AI-driven content, it can be challenging for institutions to keep up. To stay competitive during these developments, educational institutions must evolve how they create and share content online.

Institution 103

Institution Education Engineering Schooling 103

HEM (Higher Education Marketing)

APRIL 17, 2024

Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. This comprehensive guide delves into the most effective university SEO strategies, exploring the nuances of effective educational marketing in the digital landscape.

Education 99

Education Engineering University Arts And Sciences 99

HEM (Higher Education Marketing)

JULY 24, 2024

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?

Education 88

Education Engineering Organization Schooling 88

Diverse: Issues in Higher Education

FEBRUARY 10, 2025

As numerous fellows entered the African American Hall of Fame at Morehouse College, the Dean of the Science, Technology, Engineering, and Mathematics (STEM) Division, Dr. Eddie Red, delivered a welcoming message, expressing his aspiration to one day be featured on the wall, as he, like many of us present, is destined for a greater purpose.

Empower 84

Empower Inclusivity Disadvantaged Equity 84

Diverse: Issues in Higher Education

JUNE 3, 2024

Marquette University recently received over a million dollars from the Mellon Foundation to further energize and grow its prison education program. The program is headed by two organizations housed within Marquette’s Center for Urban Research, Teaching, & Outreach (CURTO).

Liberal Arts 110

Liberal Arts Education Facilities University 110

HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Optimizing your website and blog content for high-ranking keywords can drive organic traffic from search engines.

Recruitment 101

Recruitment Students Schooling Engineering 101

HEM (Higher Education Marketing)

MARCH 19, 2025

Optimize Your Website for Search Engines If your website isnt optimized for search engines, youre missing a significant number of potential campers. Search Engine Optimization (SEO) ensures that your summer camp appears when families search for programs online. Source: Visual Arts Mississauga | TikTok 2. Contact HEM today!

Engineering 60

Engineering Schooling Organization Allocate 60

Liaison International

SEPTEMBER 25, 2023

Embracing new higher education technologies for the classroom as well as the application process will be the foundation of your engineering education program’s success. Fortunately, that higher education technology community already exists.

Higher Education 94

Higher Education Engineering Education Technology 94

HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children.

Schooling 104

Schooling Education Engineering Achievement 104

Liaison International

JANUARY 17, 2025

In higher education marketing, effective communication starts with understanding that no single message fits every audience. Closing Thoughts In a time when higher education institutions are competing for shrinking pools of prospective students, a personalized approach to marketing is no longer optionalits essential.

Engineering 73

Engineering Scholarship Higher Education Advise 73

Helix Education

DECEMBER 16, 2024

According to RNL research, 70 percent of Google searches for graduate education in 2023 did not include an institution name. If you can rank for this keyword phrase in organic search, you can increase visibility for your program. Headings help search engines understand what a page is about. Optimize page headings.

Engineering 52

Engineering Degree Organization Institution 52

Creatrix Campus

JULY 17, 2024

10 Ways to Enhance Online Reputation Using Higher Education Management Software Portal admin Thu, 07/18/2024 - 01:54 Institutions of higher learning may improve their online presence to better represent their values, mission, and culture. These intuitive portals facilitate communication and aid organizations in accomplishing their objectives.

Higher Education 94

Higher Education Education Engineering Administration 94

HEMJ (Higher Ed Marketing Journal)

JULY 16, 2024

In the context of higher education, modern learners are a quick Google search away from answers to their most pressing questions. The secret lies in a not-so-secret acronym: SEO, or search engine optimization. What Are Higher Education Keywords ? What’s the best nursing program? Why Is SEO Important in Higher Ed Marketing?

Higher Education 90

Higher Education Education Engineering Degree 90

Coursera blog

JANUARY 8, 2025

Individual learners on Coursera focused on foundational skills and conceptual topics, such as prompt engineering , trustworthy AI practices , and strategic decision-making around AI. Companies, governments, and educational institutions must work together to identify and prepare the workforce with new and emerging skills.

Technology 72

Technology Engineering Model Inclusivity 72

HEM (Higher Education Marketing)

OCTOBER 16, 2024

Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions. Keen on increasing organic traffic and leads? Search Engine Optimization (SEO) refers to optimizing your website to improve its visibility on search engine results pages (SERPs). Contact HEM today!

Schooling 103

Schooling Engineering Organization Education 103

Liaison International

NOVEMBER 14, 2024

The rise of deep data analytics and CRM-enabled communications has highlighted the need to develop more personalized, focused, and data-informed strategies to recruit, retain, and support students in a market that continues to question the value of a higher education more than ever before.

Model 88

Model Recruitment Retention Institution 88

Insight Into Diversity

AUGUST 20, 2024

The pair developed JUMP-Start, Journey for Underrepresented Students in Medicine Program, a free, student-organized and executed conference for undergraduates from marginalized groups who have an interest in attending medical school but may not have access to the necessary resources to succeed.

Medical School 122

Medical School Arts And Sciences Engineering Computer Science 122

Coursera blog

SEPTEMBER 6, 2024

Open doors with Northeastern’s Master of Science in Information Systems Lifelong learner and career switcher, Daiyin Yu, sought flexible, affordable options for online education. Through Northeastern University’s College of Engineering, ranked No. Through Northeastern University’s College of Engineering, ranked No.

Engineering 52

Engineering Degree Achievement Organization 52

Diverse: Issues in Higher Education

OCTOBER 1, 2023

Created in 2005 by Excelencia in Education, Examples of Excelencia is a national initiative that recognizes institutions and nonprofit organizations that identify, aggregate, and promote evidence-based practices that improve Latinx student access in higher education. We are an affordable institution. Also, it’s the environment.

Computer Science 128

Computer Science Engineering Advise Organization 128

HEM (Higher Education Marketing)

OCTOBER 23, 2024

Reading Time: 14 minutes Before traditional media and search engines, schools relied primarily on their reputation to spread the word about their unique offerings. PPC ads offer a way for schools to reach students who use search engines and other media platforms, and then it does even more.

Education 99

Education Engineering Schooling Achievement 99