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Key Takeaways : Todays undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity. For todays higher education institutions, attracting the right students is more important than reaching a high volume of applicants.
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever.
Professor Elena Rodriguez-Falcon FREng PFHEA is the Provost and Chief Academic Officer of international education provider Study Group. I’ve also received awards for my work on education innovation, as an advocate for women in STEM and as a proudly LGBTQ+ leader in education. I’ve travelled a long way.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
Wilson,the quest to attain R1 status the highest designation auniversity can get for its research enterprise is aboutmore than just attaining some sort of higher education sealof approval. The groups work came tofruition in February, when the Carnegie Foundation and theAmerican Council on Education published a new version ofthe system.
They may feel their commercial interests are better served (and more economic activity is generated) by training up current employees who have high demonstrable potential rather than recruiting low-level apprentices who may be less reliable, loyal or productive in the longer term. Just 5% of apprentices were eligible for free school meals.
[I] was also thrilled to announce more opportunities for Vietnamese students to study in New Zealand, and witness partnerships agreed between New Zealand and Vietnamese education institutions today too, the post continued. The upward trajectory signals growing interest and confidence in New Zealand as a study destination.
The government will also be exploring the introduction of a levy on higher education provider income from international students, to be reinvested into the higher education and skills system. The Agent Quality Framework will also be made mandatory for institutions wishing to use recruitment agents for international students.
“Since 2020 Ireland’s international education sector has achieved three consecutive years of growth, eclipsing 40,000 enrolments for the first time in 2023/24,” Ian McRae, head of emerging markets at ApplyBoard, told The PIE News. International Enrolment in Ireland 2017/18-2023/24 Photo: ApplyBoard. Source: HEA.
Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs) and ensuring they remain top-of-mind for potential applicants. Are you wondering how to market a private school to maximize visibility? Struggling with enrollment? Contact HEM today!
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Moreover, Bangladeshi students enrolled in US institutions increased to 17,000 in 2023/24, a whopping 26% rise from the previous academic year, according to the 2024 Open Doors Report on International Educational Exchange. The insightful discussions and shared ideas truly reflect our collective commitment to advancing global education.”
They shared their convictions with their two sons, including the importance of education and social service. It took him awhile to connect the dots from his passion to higher education. Dunn says he speaks with Williams daily, seeking advice on managing people, navigating spaces, and how to best lead his program of young engineers.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
million to grow diversity initiatives in STEM and aerospace-related engineering fields and address barriers to access and success for historically underserved and underrepresented students. Henderson, an assistant professor of chemical and biomolecular engineering at UH and the project’s principal investigator.
Starting with programs for middle and high school students, through supports for graduate students, the Center for the Enhancement of Engineering Diversity (CEED) at Virginia Polytechnic Institute and State University (Virginia Tech) has provided inspiration, insight, encouragement, and community for engineering students.
Reading Time: 11 minutes What search engine does China use ? As an educational institution trying to reach the Chinese market, the answer to this question is vital to your marketing strategy. In the realm of search engines, Baidu reigns supreme in China, commanding over 70% of the market share. Having a Chinese domain (.cn)
With confirmation that the UK government won’t change or axe the Graduate route visa, the release of the Migration Advisory Committee (MAC) Review, the UK’s net migration figures being announced, and the start of a general election campaign, it’s been a busy month for higher education data people. appeared first on HEPI.
We recruit around 150 students per year from India, and currently have about 900 Indian students out of 10,000 international students on our campuses,” Richard Perrin, associate dean of international relations, EDHEC Business School, told The PIE News.
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns.
Welcome to the competitive landscape of higher education. Add in the pandemic-accelerated shift to online education — a change that’s here to stay — and the academic world finds itself in a significant growth phase. Faculty Your faculty aren’t just educators. Which is a good thing.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
A shift towards non-recruitment based engagement with Indian schools could be key to better managing student expectations, stakeholders have suggested. “When every service comes to you, the best place an education institution can get to a student is at another education institution.
Key Takeaways “Repurposed & Recycled Recruitment” (“R & R”) involves utilizing resources your institution already possesses and leveraging them to meet your graduate enrollment goals. I was leading recruitment at the “New Jefferson,” the result of the recent merger of Philadelphia University and Thomas Jefferson University.
Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.
These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.
The Atlanta University Center Consortium (AUCC), an organization made up of four historically Black colleges and universities (HBCUs), is planning to launch a new institute in an effort to increase the number of engineers from underrepresented communities, using a $1.5 million investment from the A. James & Alice B. Clark Foundation.
While women have achieved parity in some STEM fields, such as biological sciences, they remain underrepresented in high-paying and high-demand areas like engineering and computer science. To ensure equity in STEM education, colleges and universities must take proactive steps to recruit, support, retain, and graduate minority students.
One reason is that larger schools have a built-in advantage in the recruitment process. Choosing a college: Large vs. small and 9 ‘personas’ Smaller colleges and universities have more to gain than larger institutions from making improvements in the top 10 areas, the report continues.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education. Try the HEM Student Portal!
The path to higher education success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. Department of Education, the Upward Bound program works with students from six area high schools that are identified as potential first-generation college students.
Thanks to today’s market dynamics and advances in technology, education can rarely keep pace with innovation. For some yes, but international education is saturated with students whose course decision is based around the perceived security and opportunities which their qualification affords, not what in their hearts they want to study.
This would tie into the Labour government’s aim of linking migration policies to skill and labour market needs, with the Migration Advisory Committee (MAC) set to investigate the over-reliance of certain sectors such as IT and engineering on international workers.
April 29, 2025 · Episode 257 Higher Education Strategic Planning That Drives Growth and Faculty Buy-In 34 Min · By The Change Leader, Inc. How this higher education strategic planning approach helped College of Charleston grow enrollment, launch new schools, and achieve national university status.
The exclusion of Florida State University’s football team from the College Football Playoff serves as a stark reminder of the challenges facing high school recruits, particularly quarterbacks, hoping to join top-tier college football programs. In the past, entry-level roles in technology-based careers primarily focused on task execution.
Global education is not just about mobility, and international students arent just filling lecture halls. Theyre training to become the engineers, nurses, researchers, and energy experts every economy desperately needs. Looking ahead Skilled migration and international education are deeply intertwined.
Discover the allure of Ireland, a vibrant hub for education that beckons students with its unique blend of quality academics and affordability. In the academic year 2020/21, more than 25,000 international students embraced the enriching Irish educational experience, represent a close to 90% increase in numbers since 2007/08.
Sloan Foundation has announced the recipients of 10 seed grants to launch its Sloan Centers for Systemic Change (SCSC) initiative to transform their doctoral education programs in STEM fields. National Action Council For Minorities In Engineering The grants, totaling $2.5 in human development from The Pennsylvania State University.
Background Founded in 1881 by educator Booker T. Established initially as the Tuskegee Normal School for training Black teachers, it evolved into Tuskegee Institute and eventually a university known for blending liberal arts, technical, and professional education. Tuskegee is consistently ranked among the top HBCUs nationally (U.S.
Your future students are already searching for education options. To compete in todays global recruitment landscape, institutions must align their strategies with how Gen Z discovers, explores, and builds trust, through social, and mobile-first digital experiences. Find out more about our digital solutions for education here.
Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. The alumni network is positioned as a resource for career development and support for graduates.
higher education in seven cities. National Indian Students and Alumni Union (NISAU) that British education is an extraordinary opportunity for Indian students and their host country. Doing so risks undermining one of the UKs most globally admired assets: its higher education sector. But I know from my decade as Chair of the U.K.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
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