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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
Federal support, funding opportunities, and advice were the topics of discussion at a Virginia Union University (VUU) webinar about STEM research at Historically Black colleges and Universities (HBCUs). Dr. James L. Dr. James L. population, Moore added.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Optimizing your website and blog content for high-ranking keywords can drive organic traffic from search engines.
We are actively exploring ways to spread more awareness of this initiative via the Indian Embassies abroad through education fairs, webinars, and social media campaigns targeted at student communities in key countries, Mamidala Jagadesh Kumar, chairman, University Grants Commission , told The PIE News.
It wasnt so long ago that universities across the UK were rallying to preserve the graduate visa route, a vital lifeline for international students and higher education. Business and industry are competing internationally for talent and innovation, and as such, global employability and enterprise are an integral part of the education agenda.
When I talked to my friends at Open LMS about facilitating a webinar series, they gave me a lot of latitude to explore the aspects of their business that I find interesting, unusual, and valuable. The first webinar was about bridging between universities and employers. The next webinar will be on international students.
A brand-new video series that highlights the diverse experiences of Black boys and men in the science, technology, engineering and mathematic (STEM) fields, has launched under the direction of a prominent researcher at the University of Wisconsin-Madison. Dr. Brian A. Dr. Brian A. Burt is also a 2019 Diverse Emerging Scholar. “We
In a recent discussion with Milwaukee School of Engineering , specialists from our Enrollment Marketing and Othot teams talked about the benefits of artificial intelligence to fill your student pipeline. Paul Borens from MSOE, a user of three Liaison solutions, has the data to solidify AI’s place in higher education.
With the growing complexity of search engine algorithms and the introduction of features like rich results and AI-driven content, it can be challenging for institutions to keep up. To stay competitive during these developments, educational institutions must evolve how they create and share content online.
According to RNL research, 70 percent of Google searches for graduate education in 2023 did not include an institution name. Program pages are also ideal candidates for optimization, offering the topical depth and contextual opportunities to integrate keywords and provide comprehensive and unique content that search engines reward.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
In fact, in our upcoming 2023 study of graduate students, we document that upwards of 90 percent of students use a search engine in the early stages of their search. With this in mind, we held our Driving Organic Growth webinar to focus on the latest strategies to get the most out of your SEO. Explore more in our webinar.
The rise of Gen-AI tools has brought with it unprecedented opportunities for education and business. However, we need to stop using it like we would Google or other traditional search engines. Why prompt engineering matters Generative AI tools rely on user-provided input to generate meaningful output.
Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. The alumni network is positioned as a resource for career development and support for graduates.
Higher education has reached an inflection point. The cost of a four-year education has increased to an average of $26,000 per year, which has put strain on students. One of the most notable examples is in science, technology, engineering and math (STEM), where women account for less than 30% of individuals employed in occupations.
That was the dominating discussion among three higher education leaders at the cutting edge of academic and research innovation when speaking about the future of the sector in an inaugural webinar hosted by the University of Tennessee, Knoxville’s College of Emerging and Collaborative Studies.
Despite Türkiye’s challenging economic climate, nine in ten young people have said they would like to study abroad, with the junior ELT market experiencing the most significant growth, according to panellists speaking at a recent BONARD webinar.
Despite this cohort only gaining back one year of their originally entitled-three year post-study work visa, Wood has insisted in a recent webinar that international students “have the right to job access”. Many of them secure employment in the field of their study,” he said in the Indian Newslink webinar.
Welcome to the competitive landscape of higher education. Add in the pandemic-accelerated shift to online education — a change that’s here to stay — and the academic world finds itself in a significant growth phase. Faculty Your faculty aren’t just educators. Which is a good thing.
Martinez has extensive experience as a senior association executive, including the development and management of continuing education and professional development programs, as well as regional, national and international conferences and meetings. Title: Executive Director International Ultraviolet Association Deborah W.
Approximately 300,000 undergraduate student parents are currently enrolled at institutions of higher education in the state of California. While pursuing their education, they grapple with a number of challenges in a higher education system that has historically overlooked their needs and experiences, according to the report.
In our March 2022 webinar, we asked attendees what their biggest challenge was with ensuring equitable hiring. In this webinar, PeopleAdmin experts discussed the importance of equitable hiring and addressed strategies and best practices to tackle a few of these top challenges. Read more below!
Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. There are generally two key ad streams: social media and search engines.
Some 75% of the 2,000 students who joined us for the March webinar said they would put India on their priority for exchange semesters/internships/first job when a previous survey mentioned only 10% of French youth were remotely considering the country,” Le Bars said.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?
The Gen Z journey to higher education report by UniBuddy describes the current generation of students as one “whose decision-making is guided by emotional connection” Institutions and providers are now faced with the challenge of providing highly personalised, genuine and deliverable digital marketing campaigns at scale.
Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. Its adoption underscores a focus on enhancing engagement and increasing lead generation, demonstrating its effectiveness in educational marketing.
For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.
He couldn’t get credit for his prior education in Syria. By neglecting these paths and leaving them to others, traditional higher education leaves itself vulnerable while failing to serve its mission to students and the public good. He hopes to go back to school to become an engineer. But the story buries the lede.
This is the third of four installments in our (Re)Precedented Webinar Series, which originally took place live in September and October of 2021. ? ?. Webinar Summary. Welcome to today’s webinar entitled Who Took My Cookie: Driving Inquiries in a Changing Digital Landscape. Well, thanks everybody. Thank you for being here.
Next Wednesday 5th June we are hosting a webinar on the Australian Universities Accord – you can register here. Their importance in higher education is expected to grow rapidly. Some speakers recalled worries about the impact on education of Wikipedia and faster wifi. But will there still be a place for a human touch?
The ongoing diplomatic tensions between India and Canada have significantly impacted Indian students’ interest in pursuing higher education in Canada,” said Manisha Zaveri, joint managing director, Career Mosaic. “We
Search engine optimization (SEO) is an essential element of any institution’s lead generation strategy and is a core tactic that should be at the center of your digital marketing strategy. Almost all prospective (graduate and online) students begin their search on a search engine. Your competition is investing in SEO.
Universities in the Midlands and the pan-regional growth body, the Midlands Engine, are piloting how universities can work together to attract foreign direct investment into regional research and development. On 25 April 2023, there will be an interactive webinar on ‘Universities as Drivers of FDI into UK R&D’.
Of course, my lens is slightly altered as 20 of those years have been spent in graduate education. This process involves utilizing various tools and methodologies to attract qualified individuals who are seeking to further their education beyond their undergraduate years. So, travel with me, will you?
. “I don’t see a threat to the English as a lingua franca coming from another languages, I see it coming from technology,” O’Sullivan however acknowledged during a webinar with The PIE. “If we lose teachers as the central part of our education systems, we risk losing the education system,” he added.
Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. The Rise of Personalized Marketing Personalized marketing is becoming vital in the education sector. Why is personalized marketing important in education?
She also noted during the February 8 data release webinar that IIE will be “watching this data closely in the coming year”, as China is the leading country of origin for international scholars coming to the US. rise among Nigerian academics saw 616 travel to the US.
To get the most out of your efforts, you can apply SEO best practices and increase your chances of ranking higher on the search engine results page (SERP). Contact our expert education marketers to learn how inbound marketing can help your school achieve its goals!
We offer excellence in many domains at a very affordable cost, and have over 1,700 programs not requiring French , which would allow a student to be trained well while eventually learning French on the side,” said Maud Le Bars, South Asia area manager, Omnes Education.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?
Get all the insights at our study release webinar on May 1 , as RNL experts explore how the data can inform policies, practices, and priorities to ensure they align with student expectations. RNL will soon release its second national study of the preferences and expectations of online students.
This blog discusses the key considerations for policy makers and the Higher Education sector on increasing investment into regional R&D through universities. We are working jointly on the pilot with the Midlands Engine , the government’s pan-regional growth partnership.
Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.
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