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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever. If qualified students visit a program-specific webpage multiple times, marketers can automate follow-up emails with relevant resources or event invitations.
Lawrie Phipps’ talk at our CSET event at UAL focused on the complexities and challenges faced by tutors/lecturers and students and the need for empathy and equity when using technology in education. He began by unpicking the question about the pressing issues in digital education, emphasising the importance of context.
The landscape of higher education has witnessed a significant shift in recent years, with an increasing number of students opting for nontraditional avenues to pursue their academic goals. This trend underscores the growing popularity of online education as a means of accessing higher education opportunities.
Neil Selwyn , a Professor at Monash University, Melbourne has invited researchers from around the world to organise and run local academic meetings around the common theme: Problematising education and digital technology . All these events will take place during the same week (between February 17th and 21st, 2025).
As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey.
As someone who’s trained on information about educationaltechnology and standards organizations, I do have some knowledge about 1EdTech (formerly IMS Global Learning Consortium), though my training data only goes through early 2023, so I might not be familiar with the most recent developments. Let’s start at the beginning.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful.
Thats why were excited to offer three timely events to help higher education leaders navigate these evolving requirements and explore strategies to humanize educationaltechnology. Our goal with all WCET events is to provide essential guidance and a safe space for collaborative learning.
The ASEAN Universities Exhibition and Forum 2025 (AEF2025), held in Kuala Lumpur, brought together regional stakeholders to enhance higher education collaboration and foster meaningful partnerships. “Over the past decades, ASEAN universities have gained global recognition.
Registration is now open for Tech Tactics in Education: Data and IT Security in the New Now, a new conference from the producers of Campus Technology and THE Journal. The three-day event, taking place November 7–9, 2023, at the Renaissance Orlando at SeaWorld in Orlando, Fla.,
Did you attend a virtual event or conference during the pandemic? We talk about digital media, events, and educationaltechnology advancements. Meet Dan Marrable, founder of 448 Studio.
The initiative builds on NCCUs strong ties to North Carolinas Research Triangle Park a premier center for technology and innovation. NCCU celebrated with a campus event on December 11, which included representatives from partner grant recipients, Google and university leadership, local officials, and students.
This blog has been kindly written for HEPI by Charles Hardy, Education Partnerships at Handshake UK. They wanted to use new technology to ensure all college students received equal access to meaningful careers, no matter where they were from or where they studied. Be part of the conversation.
Last week at EDUCAUSE , thousands of educationtechnology leaders gathered in the Denver Colorado Convention Center to discuss, debate, and dream about the future of higher education. All together these Internet of Things PoE technologies work to keep temperature controlled, and make your campus smarter.
What do higher education leaders worry about the most? I recently hosted an interactive event bringing together leaders and pioneers in the higher education community for an evening of discussion on an important and relevant topic: Reflections & Predictions. Reflections: What are Higher Education Leaders Most Worried About?
BUC, launched by the International Skill Development Corporation (ISDC), was promoted at ICEF Berlin earlier this month, but formally launched at an event in central London’s Park Plaza Bankside on November 7. In essence the students agents turn away!”
This blog was kindly authored for HEPI by Ian Pickup , Pro Vice Chancellor, Students, at The Open University, and builds on opening and closing remarks made at a recent HEPI round table event. As I was leaving home to attend a recent HEPI roundtable event, my A-level-year-daughter asked where I was heading.
Higher education institutions know the benefit of a strong pipeline. Career opportunities have grown beyond gaming for those who participate in collegiate esports, with the growing industry now supporting jobs in broadcasting (or shoutcasting, as it’s known in the esports world), marketing, event…
With Mark Carney sworn in as Canadas new Prime Minister, major education groups have urged the incoming cabinet to recognise international students’ vital role in the countrys economy. And so were letting down the people that we let in, quite frankly, Carney stated at a Cardus event a Christian non-partisan think tank in November.
They award 24% of all bachelor’s degrees received by African Americans in science, technology, engineering and mathematics (STEM) fields. Yet each of us has the power to shape events in real time. Together, we must hold our country’s leaders accountable and demand equity in education. But the outcome isn’t guaranteed.
In a meeting last year after the G20 summit, the leaders of both countries agreed to strengthen collaboration on critical technologies with key areas being artificial intelligence, telecommunications, and digitalisation of services. Italy and India share a strong commitment to maintaining cultural exchange and collaboration.
At the start of 2020, there was robust availability of online higher education, but no one anticipated that a worldwide pandemic called COVID-19 would soon usher in a new world of distance learning. “The We had some of our colleagues provide advice on using educationaltechnology. It’s still something very much on our minds.”
We will continue supporting higher education institutions as we have done for over 30 years. For over 20 years, I have had the privilege of building a career that impacts learning and education. The event includes edtech executives, startup founders, and representatives from educational institutions worldwide.
Graduate enrollment leaders in higher education today may well feel like they are fighting their own battle, trying to reach their enrollment targets without sufficient resources while also navigating the complex landscape of increasing competition, shrinking budgets, and staffing turnover.
The University of the Arts London (UAL) and the Council for Higher Education in Art & Design ( CHEAD ) are inviting educators and students from art schools, colleges and universities to present their creative ideas and evaluation of designing, learning and utilising GenAI tools. Hannah Hyde h.hyde@arts.ac.uk
Now rescheduled as a virtual event on Sept. 25, the annual conference from the producers of Campus Technology and THE Journal will focus AI, cybersecurity, data, ed tech, and other emerging trends in K–20 education.
The event offered pro-bono legal consultations and support from community organizations providing social services, health care, financial services, and employment. That is largely because these justice-impacted students are often invisible to educators, their identities simply erased.
The program assists family businesses with integrating cuttingedge technologies such as AI, and facilitates networking opportunities with influential figures in their field. Its manufacturing, its agriculture, its technology, its banking; there are family enterprises in every industry you can think of, Lurey says.
Department of Education (ED) has launched an initiative to bolster science, technology, engineering, and mathematics (STEM) education nationally. Deputy Secretary of Education Cindy Marten. bringing together various groups to discuss STEM education. 7 in Washington, D.C.,
At this years event with many universities facing cuts or financial uncertainty there was noticeably more divide and debate over approaches to international student recruitment. If youre taking a longer-term view, then consider looking at educational reform data. So, is your institution avoiding AI or embracing it?
In an era of advanced technologies and artificial intelligence, the use of these tools in education raises concerns about its impact on student learning, particularly when it comes to assessments. This can be revealing for educators as they see a different side to students exploring and applying course content in authentic ways.
Western Connecticut State University (WCSU), with two locations in Danbury, CT, is committed to its mission of providing all students with a high-quality education that fosters their growth as individuals, scholars, professionals, and leaders in a global society. It chose Liaisons Othot AI solution to deliver those results.
Educational institutions are in dire need of cybersecurity professionals as criminal organizations continue to set their sights on the education sector. The Cybersecurity and Infrastructure Security Agency recently announced the expansion of its cybersecurity education initiative to all 50 states. But what about higher ed?
Years after the onset of the COVID-19 pandemic and institutions’ sudden pivot to remote instruction, online learning remains entrenched in the higher education landscape. What was once considered a temporary lifeline is now a fundamental part of higher education. Simply providing access to online education is not enough.
Through advances in lensing and Epsons core technology, projectors can now deliver an immersive and engaging experience to higher education students and faculty, whether they are in a lecture hall, at a sporting event or attending a campuswide outdoor event. Shakra sat
MindMax recently attended the 2024 Annual UPCEA Conference in Boston, and my team and I were thrilled to participate in such a lively and well-attended event. I envision a place for that kind of content in higher education. There’s no hiding from an objective and non-judgmental technology that exposes you for who you really are.
Leveraging technology like CRM systems and AI tools simplifies the student enrollment process and enhances conversion rates. Community colleges are uniquely positioned to open doors for these students who might otherwise never step foot into higher education. In turn, they can build pathways that lead to success, one student at a time.
As the university experiences a “rapid surge” of Indian students, the purpose of Kapur’s visit to Delhi in January 2025 is partly to further understand what students of modern day India are seeking from a British education. They choose to come to London for a British education.”
But given the speed in which innovation now occurs, new courses risk being reactive to the events and trends of yesterday, rather than in anticipation of future demand of tomorrow. Thanks to today’s market dynamics and advances in technology, education can rarely keep pace with innovation. Some old terms can become refashioned.
Technological leaps, shifting student expectations, and newfangled marketing strategies have all conspired to transform this once-straightforward model. Virtual events, webinars, and interactive content are must-haves to grab the attention of todays digital-savvy students. But times, they are a-changin. Mondy Brewer, Ph.D.,
Exploring peer observation models, their stages, and practical methods and resources for use in higher education are all part of this process. In our discussion, we will focus on formative -developmental observations because we are interested in practices that help in the improvement of teaching practices in educational institutions.
Higher education institutions are increasingly recognizing the importance of equipping students with practical, job-ready skills to meet industry demands given the rapidly evolving landscape of the tech economy. One innovative strategy is the integration of esports programs within higher education settings.
Rosan is Head of Educational Initiatives and Melissa is the Sciences Librarian, both at UNLV Libraries. The new format offered library workers an opportunity to gather and reflect on their roles as educators, engage with concepts of information literacy, and interrogate critical teaching practices in higher education.
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