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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!

Education 105
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AI and Student Recruitment: Bridging Technology and Human Connection 

Liaison International

As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever. If qualified students visit a program-specific webpage multiple times, marketers can automate follow-up emails with relevant resources or event invitations.

university leaders

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Critical Studies of Education and Technology: A Call for Empathy and Equity (Part 2) #CSET2025

totallyrewired

Lawrie Phipps’ talk at our CSET event at UAL focused on the complexities and challenges faced by tutors/lecturers and students and the need for empathy and equity when using technology in education. He began by unpicking the question about the pressing issues in digital education, emphasising the importance of context.

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Enhancing Access, Engagement, and Inclusion in Online Education

Faculty Focus

The landscape of higher education has witnessed a significant shift in recent years, with an increasing number of students opting for nontraditional avenues to pursue their academic goals. This trend underscores the growing popularity of online education as a means of accessing higher education opportunities.

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Critical studies of Education and Technology: an invitation to connect

totallyrewired

Neil Selwyn , a Professor at Monash University, Melbourne has invited researchers from around the world to organise and run local academic meetings around the common theme: Problematising education and digital technology . All these events will take place during the same week (between February 17th and 21st, 2025).

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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey.

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Standards as Strategy: How 1EdTech Shapes the Future of Educational Technology

eLiterate

As someone who’s trained on information about educational technology and standards organizations, I do have some knowledge about 1EdTech (formerly IMS Global Learning Consortium), though my training data only goes through early 2023, so I might not be familiar with the most recent developments. Let’s start at the beginning.