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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!

Education 105
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AI and Student Recruitment: Bridging Technology and Human Connection 

Liaison International

As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever. If qualified students visit a program-specific webpage multiple times, marketers can automate follow-up emails with relevant resources or event invitations.

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A view from Abuja: the global refugee crisis and higher education

The PIE News

Holding the flagship event in Nigerias capital was a strong statement: its first-ever Going Global to shine a light on Africa a continent whose population is projected to reach 2.5 The role of higher education in helping to achieve the UNs sustainable development goals (SDGs) has never been more vital.

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Enhancing Access, Engagement, and Inclusion in Online Education

Faculty Focus

The landscape of higher education has witnessed a significant shift in recent years, with an increasing number of students opting for nontraditional avenues to pursue their academic goals. This trend underscores the growing popularity of online education as a means of accessing higher education opportunities.

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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Retention marketing is the strategic use of targeted campaigns, communication, and engagement initiatives that keep current students enrolled and actively involved in their educational journey.

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Critical studies of Education and Technology: an invitation to connect

totallyrewired

Neil Selwyn , a Professor at Monash University, Melbourne has invited researchers from around the world to organise and run local academic meetings around the common theme: Problematising education and digital technology . All these events will take place during the same week (between February 17th and 21st, 2025).

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Take the UB survey: What kind of event are you excited about?

University Business

University Business wants to invite you to a national event, and the latest UB survey asks for your help hammering out the details. What do you feel is currently missing in the higher education events and media space? How can University Business help address this gap or meet that need through our events or content?