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Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Understanding Retention Marketing What is retention marketing?
A new report from United Educators reveals that enrollment concerns reclaimed the top spot as the most pressing risk facing colleges and universities in 2024, with 71% of institutions identifying it as a major challenge. This represents an increase from 67% in the previous year.
Data has become the cornerstone of decision-making and institutional strategy in today’s highereducation landscape. From tracking retention rates to measuring academic performance, data offers a clear, quantifiable view of how students and institutions are progressing.
In today’s rapidly changing highereducation landscape, the health of an institution is more critical than ever. By prioritizing these factors, highereducation leaders can create a more vibrant, sustainable, and successful future. Celebrate success: Recognize and reward achievements to reinforce positive behaviors.
North Star Promise provides free college tuition to help make education after high school possible for more Minnesota students and families,” is written on the Minnesota Office of HigherEducation website. Francis-Begay, governing council chair for the National Institute for Native Leadership in HigherEducation.
McMickens, Morris Thomas, and Calvin Hadley There is deep concern about the status of Black men in highereducation. A recent report about the enrollment of Black men in postsecondary education indicates that Black men comprise 4.6% or a little over 850,000 of the 18.6 million students enrolled in colleges and universities.
Artificial intelligence is influencing every aspect of the highereducation experience, from recruitment strategies to long-term student success. However, the opportunities and challenges associated with using AI in highereducation require careful strategic planning.
Key Takeaways: The pandemic exacerbated staffing challenges in highereducation graduate enrollment management, leading to increased demands for flexibility, better pay, and improved work-life balance among staff. For example, professional development for highereducation staff can add significant value for employees.
by Amir Shahsavari and Mohammad Eslahi This blog is based on research reported in Shahsavari, A, & Eslahi, M (2025) Dynamics of Imbalanced HigherEducation Development: Analysing Factors and Policy Implications in Policy Reviews in HigherEducation.
MindMax is committed to being at the forefront of emerging trends in highereducation marketing and engagement. Key HigherEducation Trends in Enrollment Enrollment trends look different in the post-pandemic landscape than they did pre-2020. Here is a comprehensive overview of the presentation they shared.
For the past 18 years of her distinguished career in highereducation, Eanes has worked at public institutions. Although public highereducation can be challenging, it is gratifying, rewarding and impactful in ways that are measurable and not measurable.”
In a conversation with MindMax CEO Lee Maxey, Vickie Cook, Vice Chancellor for Enrollment and Retention Management at the University of Illinois Springfield, shares her insights on navigating budget constraints, leveraging AI in education, and the critical role of microcredentials in addressing current challenges.
As they address data-management challenges while shoring up student retention and boosting enrollment, they need clear, well-organized data to avoid garbage in, garbage out, in which poor quality input leads to faulty data output. Universities have been cautious adopters of artificial intelligence.
Welcome to Beyond the Quad , the reimagined newsletter designed to empower highereducation professionals like never before. Op-Eds from Thought Leaders Dive deep into the most pressing issues in highereducation with Op-Eds written by experts and practitioners in the field. We cant wait to see you Beyond the Quad !
Cheryl Holcomb-McCoy A coalition of 104 education organizations has called on Congress to immediately reverse the Department of Education's recent cancellation of several major teacher preparation grant programs, a move that has disrupted educator pipelines across the country and threatens to worsen the national teacher shortage crisis.
The landscape of highereducation has witnessed a significant shift in recent years, with an increasing number of students opting for nontraditional avenues to pursue their academic goals. This trend underscores the growing popularity of online education as a means of accessing highereducation opportunities.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results? Contact HEM today!
highereducation institutions. Morgan has long been a leader in providing access and opportunity for Black males seeking highereducation," Wilson said. Their work will culminate in a comprehensive set of recommendations designed to strengthen retention and graduation rates.
Cruzado, who will assume the role on July 1, brings a deeply personal connection to the land-grant university mission, having begun her highereducation journey as a first-generation college student at the University of Puerto Rico at Mayagez. Waded Cruzado historic appointment as she becomes the first Latina to lead the organization.
The discussion centers around the PhD Project's remarkable 30-year journey in diversifying business school faculty, creating systemic change in highereducation through faculty representation, and building a sustainable pipeline of diverse academic talent.
This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. In this post, we’ll delve into how this same philosophy applies to technical support, forming a crucial component of student success and retention.
LAS VEGAS-- Dr. Joy Gaston Gayles opened the 47th annual conference for the Association for the Study of HigherEducation (ASHE) in Las Vegas with a call to disrupt the systemic oppression keeping marginalized populations from accessing highereducation and burning out academics working toward greater diversity, equity, and inclusion. “If
During his leadership, WMU set all-time records for online programs, graduation rates, and student retention. For now, Heilig said that he will return to education policy scholarship and research, which he described as a transformative moment in politics, highereducation, and society.
If 40% of a cohort remain in the country after graduation, their taxes and contributions will cover the costs of their highereducation programs just three years after graduation, the research showed. OECD research showed that Germany currently has the highest retention rate of international students in the world, along with Canada.
Latino students are making pragmatic financial choices to pay for their education, and institutions are increasingly responding with tailored support, according to a comprehensive new report released today by Excelencia in Education. Brown, President of Excelencia in Education, in the report's foreword.
The path to highereducation success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. CSUSM gathers and analyzes disaggregated data pertaining to retention, unit completion and graduation. Santiago and Sarita E.
In the modern highereducation environment, resilience is the key to survival. At today’s colleges and universities, recruitment and retention challenges will only become more daunting as the 2025 enrollment cliff nears.
Highereducation is undergoing a profound transformation, with online learning shifting from a temporary solution during the pandemic to a core component of many institutions long-term strategies. More from UB: Three ways colleges can re-engage adult learners Goal setting can help develop meaningful goals for online education.
In an effort to provide an inclusive and dedicated college experience for diverse populations, The University of Phoenix is actively working to address the unique educational needs of tribal students through its Tribal Operations Team. Another key success of the program is improving student retention and completion rates.
When Jenkins arrived, the university faced a challenging 52 percent retention rate. Dr. Anthony Jenkins Weve been able to move our retention to 74 percent, which puts us above the state average in Maryland for public institutions and puts us within the national average for public institutions, says Jenkins.
Today I’m happy to welcome Rachael Hardiek with BibliU, who dives into how rural institutions are reimagining education with tech-enhanced solutions, ensuring students in even the most remote areas can succeed. But today, advancements in technology are rewriting the educational narrative for rural students.
The recently released "Project 2025: The Conservative Promise" paints a dystopian picture of American highereducation, overrun by a "woke" ideology that supposedly threatens our nation's very foundations. The document's authors misrepresent the origins of progressive thought in education.
The early learning sector plays a crucial role in shaping the foundation of children's education and future success. To address these issues, it is imperative to focus on building a thriving workforce through highereducation. This plays a key role inhibiting the recruitment and retention of skilled professionals.
In this episode of Changing Higher Ed, Drumm welcomes Carey Dukes, Assistant Professor of Management at North Greenville University, to discuss innovative strategies for improving student retention and college readiness. Strategies for implementing a pre-college readiness course to better prepare students for academic success.
Title: Associate Professor in the Department of Educational Leadership and Policy Analysis at the University of Wisconsin-Madison Tenured: Yes Age: 36 Education: B.A., This intellectual awakening led him to pursue a career in education rather than law, though he maintains that he accidentally fell into the academy.
Hispanic-Serving Institutions (HSIs) play a vital role in advancing educational opportunities for Latine students across the United States. These practices allow them to receive ample access to resources and opportunities that support their pursuit of highereducation.
Done annually, the 2024 Persistence and Retention report shows the persistence rate (returning to college at any institution) rose 0.8 and the national retention rate (returning to the same institution) rose one full percentage point to 68.2%. We’re happy to share that our one-year retention has increased overall 2.3
“Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higherretention rates. For todays highereducation institutions, attracting the right students is more important than reaching a high volume of applicants.
Highereducation institutions are increasingly recognizing the importance of equipping students with practical, job-ready skills to meet industry demands given the rapidly evolving landscape of the tech economy. One innovative strategy is the integration of esports programs within highereducation settings.
Report: Belonging a Key Factor in Student Retention Ashley Mowreader Fri, 08/30/2024 - 03:00 AM A newly released literature review from the Institute for HigherEducation Policy highlights the role of student experience and belonging on college student success—and offers suggestions for how this could be applied practically to campuses.
Data has become the cornerstone of decision-making and institutional strategy in today’s highereducation landscape. From tracking retention rates to measuring academic performance, data offers a clear, quantifiable view of how students and institutions are progressing.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
“It is important that USDA continues to uplift Tribal communities and provides pathways of representation by working with universities and colleges to improve the lives of Native American students and communities through highereducation.”
Revolutionizing Education: How Integrated Software Solutions Can Transform HigherEducation admin Mon, 01/20/2025 - 20:03 There is a huge change happening in highereducation. Addressing Core Challenges in HigherEducationHighereducation has obstacles. Students First!
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