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Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever.
The recent investigation by India’s Enforcement Directorate, which linked alleged identified partners of Canadian colleges to human trafficking networks, adds to the mounting challenges facing the sector, coming hot on the heels of a series of significant immigration policy restrictions announced since late 2023.
Recruitment isnt just lead generationits the first opportunity for students to connect with someone at the institution. This powerful insight from Marqus Dorame, Director of Recruitment and Enrollment at Arizona Online, captures the essence of his conversation with MindMax CEO Lee Maxey. Watch the full conversation.
To alleviate some confusion, my goal here is to explain the hallmarks of both applied humanities and experiential learning approaches, as well as what each mode of learning can offer to students. Applied work gives them ready practice in how their education specifically connects to various aspects of potential future professional work.
At this years event with many universities facing cuts or financial uncertainty there was noticeably more divide and debate over approaches to international student recruitment. What is your institution trying to achieve when recruiting international students? How do we (and should we) leverage it?
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
Breaking over the holidays, news of a probe by India’s financial law enforcement agency into an alleged human trafficking scheme apparently using study visas to help individuals gain entry into Canada and then illegally spiriting them over the border into the US rocked the sector.
In an era dominated by screens and social media, it’s easy to think that the college recruitment landscape has become impersonal. But amidst the noise of online content and digital campaigns, it’s the human touch that truly resonates with prospective students and their families.
There may be no greater enthusiasm for the emerging technology than in student enrollment and recruitment. Beginning last fall, Berry College and Knox College deployed CollegeVine’s AI Recruiter , an AI-based admissions assistant. “We embrace AI as a tool to improve efficiency, but we use it thoughtfully. .”
One example of a recent killer fact is the Office for Students announcement in November 2024 that nearly three quarters (72 per cent) of higher education providers could be in deficit by 2025-26 (1) , which has certainly concentrated minds. We have also published 112 blogs since 1 January, covering the full range of higher education issues.
Launched on March 19 2025, EnrolGPT is an AI-powered, human-centred platform transforming how universities connect with prospective students. Jointly backed by decades of education and tech expertise, it removes inefficiencies while preserving the human connection students value. Thats exactly why we built EnrolGPT.
North Star Promise provides free college tuition to help make education after high school possible for more Minnesota students and families,” is written on the Minnesota Office of Higher Education website. Francis-Begay, governing council chair for the National Institute for Native Leadership in Higher Education.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
McMickens, Morris Thomas, and Calvin Hadley There is deep concern about the status of Black men in higher education. A recent report about the enrollment of Black men in postsecondary education indicates that Black men comprise 4.6% Palmer, Larry J. Walker, Tryan L. or a little over 850,000 of the 18.6
These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
The first iteration of ICEF Berlin Digital Day on November 2 highlighted the digital transformation of the international education sector, covering digital recruitment, marketing and services. trillion will be spent globally on digital transformation, and the impact of this can already be seen in the international education sector.
A shift towards non-recruitment based engagement with Indian schools could be key to better managing student expectations, stakeholders have suggested. “When every service comes to you, the best place an education institution can get to a student is at another education institution.
Can digital English testing – adopted by a significant number of universities during the pandemic – continue to support the UK higher education sector? A regional manager of international recruitment for a public research university noted that her university adopted the DET because of the lockdown that occurred during the pandemic in China.
To alleviate some confusion, my goal here is to explain the hallmarks of both applied humanities and experiential learning approaches, as well as what each mode of learning can offer to students. Applied work gives them ready practice in how their education specifically connects to various aspects of potential future professional work.
Study abroad solution Infinite Group has announced an AI-driven global student recruitment platform, which is seeking to assist students to “live their dreams to study abroad” I-Unite will also seek to support partners around the globe to scale up their businesses in the international market, the company has said.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education. Try the HEM Student Portal!
Stanford University management academic, Professor Ramesh Johari , said in 2023 that “it’s very hard to think about a human business endeavour that has not been disrupted by the potential for transactions to take place online”. The post How do we make international recruitment more efficient? appeared first on The PIE News.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
Climate hypocrisy in Higher Education The climate crisis and global attempts at strengthening the sustainable and low-carbon transition is arguably the most critical issue we face and there is clear evidence to show strong Higher Education (HE) support for this twin approach.
I love helping international students worldwide to reach their fullest potential and to access the best of education. I believe that human wisdom and experience are really worthy investments. So, we have to unlock the potential of the students with the help of education. Best work trip/Worst work trip? I would choose French.
Student recruitment and marketing giant IDP Education has reported a record revenue of AUS $982 million in the 2023 financial year, up from $793m , as international students return to Australia. Income from student recruitment to Australia was up by 86% in 2023 at $152m, while other destinations were up by 49% to $199m.
It is one of the first AI agent tools launched by OpenAI, the creators of ChatGPT but international education stakeholders warn it could have huge implications for online administrative systems. Meanwhile, OpenAI has stressed that the platform’s built-in safety features should limit harmful usage.
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns.
In an attempt to break this cycle, the National Association of Colleges and Employers (NACE) is releasing a new report investigating employers’ understanding—or lack thereof— of equity in recruitment and offering ideas for how companies and Black colleges and universities can create mutually beneficial ties. Dr. Terrell L.
The centre, which could be established by next year, will focus on enhancing ETS’s operational capabilities across key areas such as finance, human resources, technology, business intelligence, and assessment operations. Despite over 1.3 According to ETS, Indians accounted for 12.3% of the total test takers globally in 2022, up from 7.5%
Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before.
Wayne State University has received $6 million for a cluster hire program to recruit and hire 30 new humanities faculty and create a Black Studies center.
Higher education is at an inflection point. Recruitment is evolving just as quickly. Tools like AIDO, an upcoming AI recruitment platform, go beyond data analysis, combining internal CRM data with external insights to identify untapped markets. The question is not whether AI will redefine international education, it already is.
In an era of advanced technologies and artificial intelligence, the use of these tools in education raises concerns about its impact on student learning, particularly when it comes to assessments. This can be revealing for educators as they see a different side to students exploring and applying course content in authentic ways.
This, coupled with the emergence of international education programs in the market, such as foundation courses and 2+2 programs in the public and private sector, has meant that many established study abroad agents are struggling to survive due to rising management costs. ” Aggregators have existed in China for a while.
At RNL, we’re constantly looking at the trends shaping higher education, and AI is definitely a big one. Key takeaway: Pioneers are already on board but value human guidance. Beyond the bots: human connection still matters No matter which persona your students fall into, one thing is clear: human connection still matters.
James Timpson is best known for the recruitment of former prisoners, with ex-offenders comprising around 10% of his companys workforce at any one time. It is his approach as a CEO, though, which offers an interesting perspective for higher education leaders. But I would argue that the present circumstances make it even more important.
After all, isn’t engaging outside your bubble what international education is all about? The human agent I believe that an agent’s core function, now more than ever, is to be a human helping hand. Whether from the other side of a desk, or the other side of the world, it is the human empathy, relationship and trust that is key.
Artificial intelligence, if created and implemented responsibly, can help increase diverse, equitable, and inclusive recruitment and retention, DEI specialist Shayne Halls said during a University of Phoenix webinar Thursday. The event took place as part of University of Phoenix's Educational Equity Webinar Series.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
Transnational education, one country offering its qualifications in another, could be part of the answer to sustainable and equitable access to higher education across the world, as discussions continue at Going Global There is a huge and increasing demand across the world for tertiary education.
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