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80% of UK universities miss recruitment forecasts

The PIE News

Universities UK International ( UUKi ) has released partial findings from its International Student Recruitment Survey 2025, which garnered responses from 54 universities. Arrowsmith said the results are “critical” in helping build an accurate picture of the current international recruitment landscape in the UK.

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Canada at a crossroads: transforming recruitment practices in India

The PIE News

With Canadian institutions already adapting to new study permit caps and stricter institutional requirements, questions about recruitment practices in India have gained heightened attention. This shift from volume-driven recruitment to quality-focused partnership management is essential for maintaining recruitment integrity.

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“Global Education 2.0”: the future of international student recruitment in a digital world

The PIE News

As we look ahead, it is crucial to think not only about the tools students will need but also how their expectations around accessibility, sustainability, and personalisation will shape the future of international education. We are not alone in this mission to revolutionise the international recruitment space.

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Marqus Dorame Advocates for Student-First Recruitment

MindMax

Recruitment isnt just lead generationits the first opportunity for students to connect with someone at the institution. This powerful insight from Marqus Dorame, Director of Recruitment and Enrollment at Arizona Online, captures the essence of his conversation with MindMax CEO Lee Maxey. Watch the full conversation.

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Beyond the bottom line: rethinking recruitment strategy and cost

The PIE News

However, as many colleagues have reminded me, assessing the value of international student recruitment purely through a financial lens overlooks the broader strategic benefits universities may seek. Equally significant are opportunity costs associated with academic staff engagement in international recruitment.

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Raising the bar in recruitment: a revolution in agent accountability

The PIE News

Universities, reliant on recruitment agents and aggregator platforms, face enduring challenges in ensuring the quality and integrity of student admissions. It not only introduces transparency and accountability to the recruitment process but also fosters a level of openness and trust previously unseen in the industry.

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Beyond the Margin: When might low net revenue in international student recruitment be justified?

HEPI

Vincenzo Raimo is an independent international higher education consultant and a Visiting Fellow at the University of Reading where he was previously Pro Vice-Chancellor for Global Engagement. In my recent article for The PIE News , I argued that the financial sustainability of international student recruitment deserves much closer scrutiny.