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Beyond the bottom line: rethinking recruitment strategy and cost

The PIE News

However, as many colleagues have reminded me, assessing the value of international student recruitment purely through a financial lens overlooks the broader strategic benefits universities may seek. Equally significant are opportunity costs associated with academic staff engagement in international recruitment.

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Russia drives int’l student recruitment with focus on Africa

The PIE News

One of the key players in Russias international student recruitment strategy is RACUS (Regional Association of Russian Universities), a state-affiliated organisation that promotes Russian higher education, particularly in Africa, Asia, and the Middle East. “In Russia, we don’t view education as a tool for profit.

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.

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Is international student recruitment really worth It?

The PIE News

Yet, the cost of recruiting these students has skyrocketed raising serious questions about the financial sustainability of the current model. In 2012, I wrote in a PIE Blog that if we continued on this trajectory,international office directors would do themselves out of jobsas recruitment costs ate into margins.

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NZ announces key education initiatives for Vietnamese students

The PIE News

[I] was also thrilled to announce more opportunities for Vietnamese students to study in New Zealand, and witness partnerships agreed between New Zealand and Vietnamese education institutions today too, the post continued. This year, the New Zealand Schools Scholarships for Vietnamese students in grades 8-10 will offer a record 45 awards.

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Promoting Higher Education for Native Americans in Minnesota

Diverse: Issues in Higher Education

North Star Promise provides free college tuition to help make education after high school possible for more Minnesota students and families,” is written on the Minnesota Office of Higher Education website. Francis-Begay, governing council chair for the National Institute for Native Leadership in Higher Education.

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AI and Student Recruitment: Bridging Technology and Human Connection 

Liaison International

Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever.