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Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever.
Fast forward to today, and technological progress continues to accelerate. The impact of technological advancements and industrialisation is especially evident in the field of international student mobility. We are not alone in this mission to revolutionise the international recruitment space. billion users in 2023.
With Canadian institutions already adapting to new study permit caps and stricter institutional requirements, questions about recruitment practices in India have gained heightened attention. This shift from volume-driven recruitment to quality-focused partnership management is essential for maintaining recruitment integrity.
Recruitment isnt just lead generationits the first opportunity for students to connect with someone at the institution. This powerful insight from Marqus Dorame, Director of Recruitment and Enrollment at Arizona Online, captures the essence of his conversation with MindMax CEO Lee Maxey. Watch the full conversation.
Universities, reliant on recruitment agents and aggregator platforms, face enduring challenges in ensuring the quality and integrity of student admissions. It not only introduces transparency and accountability to the recruitment process but also fosters a level of openness and trust previously unseen in the industry.
Some 250 colleagues from 17 universities across Scotland gathered in Glasgow for the 2025 Scottish Universities International Group (SUIG) conference held at the University of Strathclyde’s Technology and Innovation Centre. Elsewhere, key data highlighted the strengths of Scotland’s international education offering.
International education has been no exception to the widely reported layoffs across the technology sector, with a number of digital student recruitment companies and online program management providers cutting staff numbers. Online education companies, such as D2L, 2U and Coursera, have also seen job losses in the past year.
Key Takeaways : Todays undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity. For todays higher education institutions, attracting the right students is more important than reaching a high volume of applicants.
This blog has been kindly written for HEPI by Charles Hardy, Education Partnerships at Handshake UK. They wanted to use new technology to ensure all college students received equal access to meaningful careers, no matter where they were from or where they studied. Be part of the conversation.
As schools and workplaces return to in-person post-pandemic, so is college recruiting, according to a new report from the National Association of Colleges and Employers (NACE). Dr. Mary Gatta The 2023 Recruiting Benchmarks Report examines survey data from a NACE survey conducted from April-May 2023. recruiters in 2023, down from 9.0
The US Department of Education has clarified guidance it released earlier this year on third-party service providers will not have the impact on study abroad and international student recruitment that the sector had feared.
In the recent tumultuous weeks within the Canadian international education sector, the federal government’s announcement of caps on international study permit applications has left the industry grappling with unprecedented challenges. Most importantly, student recruitment practices need a paradigm shift.
Presenting at the HBCU/MSI Research Summit, Broderick Turner discussed how the Technology, Race, and Prejudice Lab is addressing racism in marketing research. is dedicated to examining the pervasive influence of race and racism in marketing, consumer technology, and market research. So, our goal is to make the tent bigger.”
As per a recent report by the British Council, there are some significant highlights concerning international students and Vietnamese higher education institutions in these decisions. A long-term goal is establishing English as the second language within the education system.
Published by Oxford International Education Group , it highlights the challenge of balancing institutions’ revenue generation goals with the mission of attracting more diverse international students who are often those who need the most support to be able to afford a costly US education.
A new report from United Educators reveals that enrollment concerns reclaimed the top spot as the most pressing risk facing colleges and universities in 2024, with 71% of institutions identifying it as a major challenge. This represents an increase from 67% in the previous year.
Artificial intelligence is influencing every aspect of the higher education experience, from recruitment strategies to long-term student success. However, the opportunities and challenges associated with using AI in higher education require careful strategic planning.
Colleges and universities have spent more than $1 billion on educationaltechnology since 2020, making enormous investments focused on improving the quality of remote learning and eventually expanding into student tech, campus safety tools and much more.
In the modern higher education environment, resilience is the key to survival. At today’s colleges and universities, recruitment and retention challenges will only become more daunting as the 2025 enrollment cliff nears. To be resilient is to be able to stand strong against looming obstacles, face them head-on and quickly recover.
The exclusion of Florida State University’s football team from the College Football Playoff serves as a stark reminder of the challenges facing high school recruits, particularly quarterbacks, hoping to join top-tier college football programs. In the past, entry-level roles in technology-based careers primarily focused on task execution.
Key Takeaways: The pandemic exacerbated staffing challenges in higher education graduate enrollment management, leading to increased demands for flexibility, better pay, and improved work-life balance among staff. As GEM leaders navigate these pressures , finding effective strategies to stabilize and support their teams has become crucial.
In higher education, the marketing communications you send to prospective students are often the first step in creating a relationship. When it comes to student recruitment, too many institutions simply speak the ‘What’ such as listing the degrees that can be earned. Details can fade, the vision grows murky, but the feelings persist.
Thanks to today’s market dynamics and advances in technology, education can rarely keep pace with innovation. For some yes, but international education is saturated with students whose course decision is based around the perceived security and opportunities which their qualification affords, not what in their hearts they want to study.
HBCUs are getting an admissions boost from a top-notch CRM system acquired through a nonprofit initiative to level the playing field in higher ed technology. CRM, for those who don’t know, stands for customer relationship management, and it can be critical to successful recruitment and enrollment.
While new grads consider themselves most proficient in teamwork, professionalism, and critical thinking, employers rated new grads highest in technology, teamwork, and equity and inclusion, according to NACE’s research, which found wide gaps in perception. For example, 84.6%
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
Key Takeaways: Personalized, timely, and relevant communication is key to engaging prospective students and meeting enrollment goals in higher education. By integrating these principles, higher education institutions can deliver a cohesive and impactful communication strategy that strengthens student engagement and builds trust.
The founder of education consultancy Dfavo has launched new customised edtech software for agents. Based in Norway, Firmli is set to be a purpose-built technology platform for clients in education consultancy, student recruitment and admissions services. That technology is very necessary at the moment,” Singh added.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
Higher education is intrinsically susceptible to change. International markets are desperate for online education, specifically degrees. There are nearly 200m monthly active users of online educational resources. Universities, however, do similar things, deliver similar services, and serve similar groups.
The early learning sector plays a crucial role in shaping the foundation of children's education and future success. To address these issues, it is imperative to focus on building a thriving workforce through higher education. This plays a key role inhibiting the recruitment and retention of skilled professionals.
Watermark has announced the addition of generative AI to its suite of higher education software tools to increase efficiency, personalize learning, streamline operations, and enhance recruitment and enrollment.
The recently released "Project 2025: The Conservative Promise" paints a dystopian picture of American higher education, overrun by a "woke" ideology that supposedly threatens our nation's very foundations. The document's authors misrepresent the origins of progressive thought in education. Department of Education is deeply troubling.
Image: Like a lot of professors whose field of study is higher education, Jeffrey C. ” was published this month by Louisville and UPCEA, an association that focuses on professional, online and continuing education. Sun frequently gets asked by administrators at his institution to weigh in on thorny issues they’re debating.
There is little doubt that education will prove crucial to the economic development of Nigeria, a country where 63% of residents live with some form of deprivation. However, exactly what needs to be done for the educational system to reach its full potential is far less certain. Panelists at the 2023 Nigeria Higher Education Forum.
Key Takeaways: AI literacy is crucial for enrollment teams to understand, evaluate, and responsibly use AI to enhance recruitment, retention, and operations. Core components of AI literacy in education include technical understanding, critical evaluation, practical applications, and ethical considerations.
There’s been a consistent buzz in the higher education news world around 2U, the online program management (OPM) company that contracts with nonprofit colleges and universities to build, deliver, and support online degree and non-degree programs. You may know that I worked in education before I started MindMax. The Early Days of OPMs.
It is not news that the higher education sectors relationship with international activity is strained, from recruiting students to delivering research and innovation partnerships with institutions overseas. These forces combined are affecting the UKs global reputation as a competitive destination for education and research.
Reading Time: 7 minutes Although 2024 has only just begun, if you’ve already set your recruitment objectives, now is the ideal moment to contemplate the strategies you’ll be putting into action for the year ahead. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM.
In an era dominated by screens and social media, it’s easy to think that the college recruitment landscape has become impersonal. The shift in virtual recruitment In today’s digital age, virtual experiences and tours have become an indispensable tool for colleges and universities.
Now more than ever, focus and an intentional approach to international recruitment are critical for driving near term enrollments as well as long term success. Use fairs and tours as anchors for your recruitment travel, but fill in the gaps with targeted visits to key recruitment cities.
Many higher education marketing and enrollment management teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares. Insufficient staff or technological readiness.
Unlike many other industries in India , the international education sector lacks a centralised consortium, leaving it fragmented. It is essential to create a regulatory framework that standardises advisory practices and support services provided by the vast number of education agents in the market.
With opportunities like basketball camp, crafts, technology, and swimming competing for the little girl’s attention, she still looked forward to the opportunity to be tutored. Joyful moments like this are common for seasoned educators like Steven. Just seeing that has been very, very rewarding.
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