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80% of UK universities miss recruitment forecasts

The PIE News

Universities UK International ( UUKi ) has released partial findings from its International Student Recruitment Survey 2025, which garnered responses from 54 universities. Arrowsmith said the results are “critical” in helping build an accurate picture of the current international recruitment landscape in the UK.

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Beyond the bottom line: rethinking recruitment strategy and cost

The PIE News

However, as many colleagues have reminded me, assessing the value of international student recruitment purely through a financial lens overlooks the broader strategic benefits universities may seek. Equally significant are opportunity costs associated with academic staff engagement in international recruitment.

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“Global Education 2.0”: the future of international student recruitment in a digital world

The PIE News

This question drives our efforts to prepare proactively for the future, ensuring we continue to provide value and relevance to students, parents, universities, and stakeholders alike. While some regions have already integrated AI into their recruitment processes, others are just beginning to explore these possibilities.

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Marqus Dorame Advocates for Student-First Recruitment

MindMax

Recruitment isnt just lead generationits the first opportunity for students to connect with someone at the institution. This powerful insight from Marqus Dorame, Director of Recruitment and Enrollment at Arizona Online, captures the essence of his conversation with MindMax CEO Lee Maxey. Watch the full conversation.

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Raising the bar in recruitment: a revolution in agent accountability

The PIE News

Universities, reliant on recruitment agents and aggregator platforms, face enduring challenges in ensuring the quality and integrity of student admissions. It not only introduces transparency and accountability to the recruitment process but also fosters a level of openness and trust previously unseen in the industry.

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India drives global recruitment as 100+ universities vie for talent

The PIE News

With India expected to continue leading the way as an international student source destination, over 100 universities from the US, UK, Australia, Canada, Ireland, and the UAE visited the country to connect with prospective students. Whilst it is still early in the cycle, we have seen some encouraging early signs for the 2025 recruitment year.

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University bans on big oil firms at recruitment fairs rise by 30%

The Guardian - Higher Education

Survey finds post-1992 universities leading the way on sustainability and ethics More universities are banning fossil fuel companies from recruitment fairs in a sign of the sectors shrinking social licence among young people.