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Following a widely popular GA4 webinar last month, Adnan will continue to publish blogs to help EAB’s valued partners navigate of the evolving landscape of Search Engine Optimization. Data minimisation in GA4 is achieved through an event-based data model. This approach prioritizes user privacy by minimizing unnecessary data collection.
As higher education becomes increasingly competitive, institutions unable to appropriately invest in marketing for their programs, especially their online programs, may be placed at a disadvantage when competing with larger, better resourced institutions.
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