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Key Takeaways : Todays undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity. “Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates.
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. As highereducation institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever.
Wilson,the quest to attain R1 status the highest designation auniversity can get for its research enterprise is aboutmore than just attaining some sort of highereducation sealof approval. Johnson, an associate professor of highereducation at the University of Southern California and an expert on HBCUs. he adds.
They may feel their commercial interests are better served (and more economic activity is generated) by training up current employees who have high demonstrable potential rather than recruiting low-level apprentices who may be less reliable, loyal or productive in the longer term. Just 5% of apprentices were eligible for free school meals.
The government will also be exploring the introduction of a levy on highereducation provider income from international students, to be reinvested into the highereducation and skills system. While no final decision has been made, the white paper models a potential 6% levy as an illustrative example.
The report , which analyses data from Irelands HigherEducation Authority (HEA), saw Indian student enrolment increase by nearly 50%, overtaking the US to become the largest global sending market. International Enrolment in Ireland 2017/18-2023/24 Photo: ApplyBoard. Source: HEA.
It took him awhile to connect the dots from his passion to highereducation. Dr. Vernon Dunn, director of The Grainger Foundation Frontiers of Engineering at the National Academy of Engineers, first met Williams at one of the summer programs Williams ran at Xavier.
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in highereducation today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in highereducation.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs) and ensuring they remain top-of-mind for potential applicants. Are you wondering how to market a private school to maximize visibility? Contact HEM today! Source: HEM 3.
Starting with programs for middle and high school students, through supports for graduate students, the Center for the Enhancement of Engineering Diversity (CEED) at Virginia Polytechnic Institute and State University (Virginia Tech) has provided inspiration, insight, encouragement, and community for engineering students.
April 29, 2025 · Episode 257 HigherEducation Strategic Planning That Drives Growth and Faculty Buy-In 34 Min · By The Change Leader, Inc. How this highereducation strategic planning approach helped College of Charleston grow enrollment, launch new schools, and achieve national university status.
With confirmation that the UK government won’t change or axe the Graduate route visa, the release of the Migration Advisory Committee (MAC) Review, the UK’s net migration figures being announced, and the start of a general election campaign, it’s been a busy month for highereducation data people. appeared first on HEPI.
million to grow diversity initiatives in STEM and aerospace-related engineering fields and address barriers to access and success for historically underserved and underrepresented students. Henderson, an assistant professor of chemical and biomolecular engineering at UH and the project’s principal investigator.
Welcome to the competitive landscape of highereducation. Detail how these partnerships facilitate internships, mentorships, and even job placements, painting a picture of a supportive educational ecosystem that extends beyond the classroom and into the professional world. Are You Ready to Recruit More Graduate Students ?
Reading Time: 11 minutes What search engine does China use ? As an educational institution trying to reach the Chinese market, the answer to this question is vital to your marketing strategy. In the realm of search engines, Baidu reigns supreme in China, commanding over 70% of the market share. Having a Chinese domain (.cn)
And yet my first act after I arrived home was to defend to a BBC investigative journalist the journey of people just like me who had travelled halfway across the world to spend their family’s money in that most precious of investments, a global education. Our students become engineers and doctors, business leaders and lawyers.
A shift towards non-recruitment based engagement with Indian schools could be key to better managing student expectations, stakeholders have suggested. Dhruv Krishnaraj, director and co-founder of Student Circus , is one stakeholder calling for a more “holistic” approach to student recruitment.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
The Atlanta University Center Consortium (AUCC), an organization made up of four historically Black colleges and universities (HBCUs), is planning to launch a new institute in an effort to increase the number of engineers from underrepresented communities, using a $1.5 million investment from the A. James & Alice B. Clark Foundation.
Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.
While women have achieved parity in some STEM fields, such as biological sciences, they remain underrepresented in high-paying and high-demand areas like engineering and computer science. To ensure equity in STEM education, colleges and universities must take proactive steps to recruit, support, retain, and graduate minority students.
Things are looking up… There have been positive trends and progress in promoting women’s leadership in highereducation in recent years. But we’re not there yet. There is still a fair amount of work to be done. Women are underrepresented in senior leadership positions across all disciplines, with only 28.4%
Navigating Changing Search Landscapes The rise of AI-powered search engines like Google Gemini and ChatGPT is reshaping how users seek information. Source: Gemini High-quality, question-based content is essential for meeting the needs of AI-driven search engines and enhancing user experience.
While working at AT&T as an engineer, she joined the company’s group for Hispanic employees and was asked to go speak to a class of middle school students in Newark, New Jersey. Recruiting and engaging the role models is an ongoing endeavor. “We Ivonne Diaz-Claisse found her destiny in a middle school classroom. She gladly agreed.
This can range from using STEM skills to create solutions for issues around climate change, in the fields of medicine and engineering, or in the productive use of artificial intelligence – to the societal and economic challenges of a globalised society, where world conflict and economic distress can be felt across borders.
This would tie into the Labour government’s aim of linking migration policies to skill and labour market needs, with the Migration Advisory Committee (MAC) set to investigate the over-reliance of certain sectors such as IT and engineering on international workers.
For highereducation, a political affairs reset began long before the polls concluded. Yet throughout the election, the Labour Party like the previous government held back from making highereducation a priority issue — too difficult, too many other priorities. Who would bet against at least a few ‘unknown unknowns’.
highereducation in seven cities. Doing so risks undermining one of the UKs most globally admired assets: its highereducation sector. International communication must be extensively managed and properly executed proactively and urgently especially during this peak recruitment period.
Global education is not just about mobility, and international students arent just filling lecture halls. Theyre training to become the engineers, nurses, researchers, and energy experts every economy desperately needs. However, in several key destination countries, policy shifts risk undermining this potential.
Embracing new highereducation technologies for the classroom as well as the application process will be the foundation of your engineeringeducation program’s success. Fortunately, that highereducation technology community already exists.
To the contrary, the Committee were unequivocal that “the current model for funding highereducation is unsustainable”. In a recent piece on this site , Dr Mark Corver presented an alternative model for funding highereducation. This sort of thinking is vital for the future sustainability of the highereducation sector.
This blog is by Jo Johnson, Executive Chairman of FutureLearn, a Member of the Council of the Dyson Institute of Engineering and Technology and a Visiting Professor of Kings College London. As I say, the OfS is under a statutory obligation, set out in the HigherEducation and Research Act, to support choice and innovation in provision.
Programs include Engineering, Architecture, Business, Education, and Nursing & Allied Health, as well as a renowned College of Veterinary Medicine. Students complete a liberal arts core while pursuing majors in fields like engineering, agriculture, the sciences, business, and the humanities.
The path to highereducation success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. We are very intentional in how we recruit, retai Dr. Jose Fierro n and support completion to our diverse student body,” says Dr. Jose Fierro, president. “We
The exclusion of Florida State University’s football team from the College Football Playoff serves as a stark reminder of the challenges facing high school recruits, particularly quarterbacks, hoping to join top-tier college football programs. In the past, entry-level roles in technology-based careers primarily focused on task execution.
Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that highereducation is increasingly competitive, the ability to showcase real-world success is crucial. Additionally, search engines favor authentic, frequently updated content. Example: Get creative with your alumni recruitment strategy!
On Friday, Times HigherEducation ran the thoughts of Nick Hillman, HEPI’s Director, on what the geography of Whitehall might mean for highereducation at the spending review and, over the weekend, Bright Blue ran Nick Hillman’s latest article on student migration. Policy direction appears to be unclear.
Adapt Your SEO Strategy for the Future of Search Search engine optimization (SEO) is evolving, and your strategy needs to keep pace. Platforms like YouTube and TikTok are now major search engines for younger audiences. In 2025, the way people search for information is increasingly conversational.
The college also offers a 3+2 Engineering Program , where students spend three years at Earlham before transferring to an affiliated university, such as Columbia or Case Western Reserve, to complete an engineering degree. in the spring , reflecting ongoing challenges in retention and recruitment. in the fall and 620.33
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.
This is why an active social media presence is a key part of today’s educational marketing campaigns. At HigherEducation Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.
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