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Key Takeaways : Todays undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity. “Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates.
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. As highereducation institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever.
They may feel their commercial interests are better served (and more economic activity is generated) by training up current employees who have high demonstrable potential rather than recruiting low-level apprentices who may be less reliable, loyal or productive in the longer term. Just 5% of apprentices were eligible for free school meals.
More than eleven years later, we revisit his lecture to consider what lessons it holds for today’s highereducation sector. John Denham, March 2025 RSA Lecture The Cost of HigherEducation Good evening. I want to change the terms of the debate, not present a detailed plan for university education.
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
The report , which analyses data from Irelands HigherEducation Authority (HEA), saw Indian student enrolment increase by nearly 50%, overtaking the US to become the largest global sending market. International Enrolment in Ireland 2017/18-2023/24 Photo: ApplyBoard. Source: HEA.
It took him awhile to connect the dots from his passion to highereducation. Dr. Vernon Dunn, director of The Grainger Foundation Frontiers of Engineering at the National Academy of Engineers, first met Williams at one of the summer programs Williams ran at Xavier.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
Starting with programs for middle and high school students, through supports for graduate students, the Center for the Enhancement of Engineering Diversity (CEED) at Virginia Polytechnic Institute and State University (Virginia Tech) has provided inspiration, insight, encouragement, and community for engineering students.
million to grow diversity initiatives in STEM and aerospace-related engineering fields and address barriers to access and success for historically underserved and underrepresented students. Henderson, an assistant professor of chemical and biomolecular engineering at UH and the project’s principal investigator.
With confirmation that the UK government won’t change or axe the Graduate route visa, the release of the Migration Advisory Committee (MAC) Review, the UK’s net migration figures being announced, and the start of a general election campaign, it’s been a busy month for highereducation data people. appeared first on HEPI.
Reading Time: 11 minutes What search engine does China use ? As an educational institution trying to reach the Chinese market, the answer to this question is vital to your marketing strategy. In the realm of search engines, Baidu reigns supreme in China, commanding over 70% of the market share. Having a Chinese domain (.cn)
A shift towards non-recruitment based engagement with Indian schools could be key to better managing student expectations, stakeholders have suggested. Dhruv Krishnaraj, director and co-founder of Student Circus , is one stakeholder calling for a more “holistic” approach to student recruitment.
And yet my first act after I arrived home was to defend to a BBC investigative journalist the journey of people just like me who had travelled halfway across the world to spend their family’s money in that most precious of investments, a global education. Our students become engineers and doctors, business leaders and lawyers.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
According to Acumen, Nepal Rising helped the universities gain deeper insights into the South Asian countrys K-12 market, transnational education space and government regulations in the education sector, and also encouraged engagement with over 35 Nepali counsellors and agents.
Welcome to the competitive landscape of highereducation. Detail how these partnerships facilitate internships, mentorships, and even job placements, painting a picture of a supportive educational ecosystem that extends beyond the classroom and into the professional world. Are You Ready to Recruit More Graduate Students ?
The Atlanta University Center Consortium (AUCC), an organization made up of four historically Black colleges and universities (HBCUs), is planning to launch a new institute in an effort to increase the number of engineers from underrepresented communities, using a $1.5 million investment from the A. James & Alice B. Clark Foundation.
While women have achieved parity in some STEM fields, such as biological sciences, they remain underrepresented in high-paying and high-demand areas like engineering and computer science. To ensure equity in STEM education, colleges and universities must take proactive steps to recruit, support, retain, and graduate minority students.
Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.
Things are looking up… There have been positive trends and progress in promoting women’s leadership in highereducation in recent years. But we’re not there yet. There is still a fair amount of work to be done. Women are underrepresented in senior leadership positions across all disciplines, with only 28.4%
Navigating Changing Search Landscapes The rise of AI-powered search engines like Google Gemini and ChatGPT is reshaping how users seek information. Source: Gemini High-quality, question-based content is essential for meeting the needs of AI-driven search engines and enhancing user experience.
While working at AT&T as an engineer, she joined the company’s group for Hispanic employees and was asked to go speak to a class of middle school students in Newark, New Jersey. Recruiting and engaging the role models is an ongoing endeavor. “We Ivonne Diaz-Claisse found her destiny in a middle school classroom. She gladly agreed.
This can range from using STEM skills to create solutions for issues around climate change, in the fields of medicine and engineering, or in the productive use of artificial intelligence – to the societal and economic challenges of a globalised society, where world conflict and economic distress can be felt across borders.
For highereducation, a political affairs reset began long before the polls concluded. Yet throughout the election, the Labour Party like the previous government held back from making highereducation a priority issue — too difficult, too many other priorities. Who would bet against at least a few ‘unknown unknowns’.
Embracing new highereducation technologies for the classroom as well as the application process will be the foundation of your engineeringeducation program’s success. Fortunately, that highereducation technology community already exists.
To the contrary, the Committee were unequivocal that “the current model for funding highereducation is unsustainable”. In a recent piece on this site , Dr Mark Corver presented an alternative model for funding highereducation. This sort of thinking is vital for the future sustainability of the highereducation sector.
The path to highereducation success has many obstacles and barriers for Latinos across the U.S. The mission of Excelencia in Education, founded in 2004 by Dr. Deborah A. We are very intentional in how we recruit, retai Dr. Jose Fierro n and support completion to our diverse student body,” says Dr. Jose Fierro, president. “We
This blog is by Jo Johnson, Executive Chairman of FutureLearn, a Member of the Council of the Dyson Institute of Engineering and Technology and a Visiting Professor of Kings College London. As I say, the OfS is under a statutory obligation, set out in the HigherEducation and Research Act, to support choice and innovation in provision.
The exclusion of Florida State University’s football team from the College Football Playoff serves as a stark reminder of the challenges facing high school recruits, particularly quarterbacks, hoping to join top-tier college football programs. In the past, entry-level roles in technology-based careers primarily focused on task execution.
Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that highereducation is increasingly competitive, the ability to showcase real-world success is crucial. Additionally, search engines favor authentic, frequently updated content. Example: Get creative with your alumni recruitment strategy!
The Greatest Challenges Facing HigherEducation: A Comprehensive Analysis for 2025 with Exemplars in Navigating Solutions Highereducation is no longer coastingcolleges and universities now face a defining moment. And that is where higher ed is right now. million undergraduates. million in 2022.
This, coupled with the emergence of international education programs in the market, such as foundation courses and 2+2 programs in the public and private sector, has meant that many established study abroad agents are struggling to survive due to rising management costs. Promotion methods have changed rapidly in the past five years.
The college also offers a 3+2 Engineering Program , where students spend three years at Earlham before transferring to an affiliated university, such as Columbia or Case Western Reserve, to complete an engineering degree. in the spring , reflecting ongoing challenges in retention and recruitment. in the fall and 620.33
Adapt Your SEO Strategy for the Future of Search Search engine optimization (SEO) is evolving, and your strategy needs to keep pace. Platforms like YouTube and TikTok are now major search engines for younger audiences. In 2025, the way people search for information is increasingly conversational.
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.
As institutions of highereducation turn to AI machine learning and data-driven algorithms to make their work more efficient, a new study published in the American Educational Research Association (AERA) peer-reviewed journal , AERA Open , reminds administrators that algorithms can be racially biased.
Last year, Dutch minister for Education, Culture and Science, Robbert Dijkgraaf, told The PIE in an exclusive interview that the country was searching for an “optimal” number of international students, while he praised the role of student and researcher international exchanges. Suggestions made so far are wide ranging.
Sri Lanka’s highereducation landscape is on the cusp of significant growth across multiple areas, including increased student recruitment, the opening of international branch campuses, and expanded engagement with schools,” Bahadur told The PIE News. With a private education market valued at $1.1
With a focus on representing marginalised regions in the Asia-Pacific, promoting diversity and inclusion in highereducation, facilitating the exchange of ideas, and emphasising sustainability at APAIE 2025, C. Raj Kumar, founding vice-chancellor of O.P.
By ensuring that students acquire relevant, hands-on knowledge, this strategy raises educational standards and closes the knowledge gap between professional application and the rigid archaic theory. Business Impact: Scalability with low-code design, simplified cloud adoption, and enhanced educational outcomes.
From art colleges to medical schools, specialised highereducation institutions are nothing new. However, Kaplan Pathways’ latest partner, The Engineering & Design Institute London takes this concept a step further, offering just one subject — Global Design Engineering. Kaplan International Colleges, London, 2016.
This HEPI blog was kindly authored by Dr Emily MacLeod , Research Assistant, and Professor Louise Archer , Karl Mannheim Chair of Sociology of Education, at UCL. We know that women students and staff remain underrepresented in HigherEducation STEM disciplines. These ‘Step Up!’
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