Liaison International

SEPTEMBER 12, 2023

In a recent discussion with Milwaukee School of Engineering , specialists from our Enrollment Marketing and Othot teams talked about the benefits of artificial intelligence to fill your student pipeline. Paul Borens from MSOE, a user of three Liaison solutions, has the data to solidify AI’s place in higher education.

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HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Strategies for Each Stage of the Enrollment Journey Higher education institutions face many challenges in their efforts to engage with potential students and keep them motivated while they navigate the enrollment process. To learn more, check out the infographic below, created by the Higher Education Marketing Journal.

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Diverse: Issues in Higher Education

SEPTEMBER 23, 2024

A brand-new video series that highlights the diverse experiences of Black boys and men in the science, technology, engineering and mathematic (STEM) fields, has launched under the direction of a prominent researcher at the University of Wisconsin-Madison. Dr. Brian A. Dr. Brian A.

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HEM (Higher Education Marketing)

APRIL 30, 2025

This is why an active social media presence is a key part of today’s educational marketing campaigns. At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.

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University Business

FEBRUARY 24, 2025

That was the dominating discussion among three higher education leaders at the cutting edge of academic and research innovation when speaking about the future of the sector in an inaugural webinar hosted by the University of Tennessee, Knoxville’s College of Emerging and Collaborative Studies.

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The PIE News

OCTOBER 16, 2024

Despite Türkiye’s challenging economic climate, nine in ten young people have said they would like to study abroad, with the junior ELT market experiencing the most significant growth, according to panellists speaking at a recent BONARD webinar.

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Today's Learner

JANUARY 7, 2025

However, we need to stop using it like we would Google or other traditional search engines. Why prompt engineering matters Generative AI tools rely on user-provided input to generate meaningful output. Prompt engineering, the skill of designing inputs for AI, has quickly become essential for navigating our AI-enhanced world.

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Diverse: Issues in Higher Education

SEPTEMBER 21, 2024

Approximately 300,000 undergraduate student parents are currently enrolled at institutions of higher education in the state of California. While pursuing their education, they grapple with a number of challenges in a higher education system that has historically overlooked their needs and experiences, according to the report.

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HEM (Higher Education Marketing)

MARCH 12, 2025

Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that higher education is increasingly competitive, the ability to showcase real-world success is crucial. Additionally, search engines favor authentic, frequently updated content. appeared first on Higher Education Marketing.

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The PIE News

DECEMBER 15, 2022

Despite this cohort only gaining back one year of their originally entitled-three year post-study work visa, Wood has insisted in a recent webinar that international students “have the right to job access”. Many of them secure employment in the field of their study,” he said in the Indian Newslink webinar.

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HEMJ (Higher Ed Marketing Journal)

AUGUST 6, 2024

Welcome to the competitive landscape of higher education. Detail how these partnerships facilitate internships, mentorships, and even job placements, painting a picture of a supportive educational ecosystem that extends beyond the classroom and into the professional world.

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The PIE News

NOVEMBER 21, 2022

The Gen Z journey to higher education report by UniBuddy describes the current generation of students as one “whose decision-making is guided by emotional connection” Institutions and providers are now faced with the challenge of providing highly personalised, genuine and deliverable digital marketing campaigns at scale.

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The PIE News

APRIL 25, 2024

Some 75% of the 2,000 students who joined us for the March webinar said they would put India on their priority for exchange semesters/internships/first job when a previous survey mentioned only 10% of French youth were remotely considering the country,” Le Bars said.

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Diverse: Issues in Higher Education

OCTOBER 22, 2022

She has previously held executive positions with the Advancing Hispanic Excellence in Technology, Engineering, Math and Science, the Society of American Military Engineers and the American Dental Education Association, and was executive director of the Society of Geriatric Cardiology. Martinez is a graduate of Howard University.

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HEPI

MAY 30, 2024

Next Wednesday 5th June we are hosting a webinar on the Australian Universities Accord – you can register here. Their importance in higher education is expected to grow rapidly. One speaker pointed out that AI would allow outsiders into the higher education world and increase competition.

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HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. Like traditional PR, digital PR helps higher education institutions meet, and even exceed, their marketing goals.

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HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

With the growing complexity of search engine algorithms and the introduction of features like rich results and AI-driven content, it can be challenging for institutions to keep up. To stay competitive during these developments, educational institutions must evolve how they create and share content online.

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HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Increased engagement signals to search engines that your content is valuable and relevant, thus improving your visibility in search results. Create Interactive Videos and Webinars Over the past year, video content has become integral to any inbound marketing strategy. Finally, this approach can have a positive impact on your SEO.

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Helix Education

JULY 11, 2024

Search engine optimization (SEO) is an essential element of any institution’s lead generation strategy and is a core tactic that should be at the center of your digital marketing strategy. Almost all prospective (graduate and online) students begin their search on a search engine. Your competition is investing in SEO.

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Liaison International

MARCH 14, 2024

Online strategies may involve leveraging digital platforms such as social media, search engine marketing, and targeted online advertising. Additionally, creating compelling content, such as blog posts, videos, and webinars, can play a crucial role in attracting and informing potential graduate students.

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HEPI

MARCH 30, 2023

Universities in the Midlands and the pan-regional growth body, the Midlands Engine, are piloting how universities can work together to attract foreign direct investment into regional research and development. On 25 April 2023, there will be an interactive webinar on ‘Universities as Drivers of FDI into UK R&D’.

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The PIE News

OCTOBER 23, 2024

The ongoing diplomatic tensions between India and Canada have significantly impacted Indian students’ interest in pursuing higher education in Canada,” said Manisha Zaveri, joint managing director, Career Mosaic. “We

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HEM (Higher Education Marketing)

JUNE 5, 2024

Using digital marketing tactics such as search engine optimization (SEO) , social media, and content marketing can efficiently reach a wide and diverse audience. Online webinars (pictured above) are regularly hosted by experts in the pharmaceutical sector on topics that are relevant to burgeoning professionals in the field.

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The PIE News

JULY 5, 2024

We offer excellence in many domains at a very affordable cost, and have over 1,700 programs not requiring French , which would allow a student to be trained well while eventually learning French on the side,” said Maud Le Bars, South Asia area manager, Omnes Education.

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ACPA

OCTOBER 25, 2024

And I getting my degree in Educational Studies with a focus on higher education and student affairs. So we’ll start off with our first question, which is: Tell us about your first job search within US higher education after graduation. So find resources, find webinars online that helps you do that.

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HEPI

JUNE 8, 2023

This blog discusses the key considerations for policy makers and the Higher Education sector on increasing investment into regional R&D through universities. We are working jointly on the pilot with the Midlands Engine , the government’s pan-regional growth partnership.

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HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. This can include anything from paid ads on social media or search engines to email marketing.

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

To get the most out of your efforts, you can apply SEO best practices and increase your chances of ranking higher on the search engine results page (SERP). To cater to these prospects, your school can host career-specific webinars and events that make it difficult for them to pass up.

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Helix Education

AUGUST 28, 2024

At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year. These factors make the development of target personas for each online program critical.

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HEM (Higher Education Marketing)

FEBRUARY 22, 2023

Win the SEO Game with High-Quality, Long-form Content Many users use a search engine to find specific information. Interestingly, research shows that it’s this type of content that can boost a page’s ranking on the search engine results page (SERP): According to the graph above, top-ranked content is around 2,450 words.

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HEPI

MARCH 3, 2025

Sign up now for Wednesday’s lunchtime webinar on the school curriculum and how it can prepare students for higher education: register at this link. A student preparing for an engineering placement might use ChatGPT to generate technical and behavioural questions, refining responses through iterative feedback.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. There are generally two key ad streams: social media and search engines.

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PeopleAdmin

JANUARY 4, 2024

In our recent webinar, Lessons from 2023 for a Bright 2024, panelists reflected on what was top of mind as they wrapped up 2023, including job advertising, the candidate experience during the hiring process, and HigherEd workforce trends. Check out this webinar on-demand for more insights.

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Remember to use search engine optimization tailored to each respective platform. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos. The post Marketing Prep for a Successful Academic Year: Strategies that Work appeared first on Higher Education Marketing.

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Helix Education

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Launch You can also watch the webinar now to hear all the strategies for your marketing campaigns.

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HEM (Higher Education Marketing)

JUNE 19, 2024

Search engine optimization (SEO) ensures the institution’s website ranks high in search engine results. Hosting virtual workshops and webinars on financial literacy and scholarship application strategies can position the institution as a supportive and resourceful ally in the eyes of prospective students and their families.

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The PIE News

JULY 17, 2024

Educators from France , which has been building closer relations with India through various educational initiatives, are also encouraging universities in the country to consider India as a new destination. The post French schools encouraged to open campuses in India appeared first on The PIE News.

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