HEM (Higher Education Marketing)

JANUARY 15, 2025

For prospective students and their families, choosing a school is a decision that balances academic aspirations, career goals, financial considerations, and personal preferences. During this phase, your goal as a school is to make a positive first impression and provide easily accessible, engaging content.

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Recruitment Students Schooling Engineering 101

Insight Into Diversity

NOVEMBER 7, 2024

The way schools adopt or reject these tools, the priorities of AI vendors, and the inclusion of historically underrepresented voices will shape whether AI fosters inclusivity or amplifies privilege.” According to CCA, “Equitable AI spans far beyond the risk of mis-trained data.

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Higher Education Education Inclusivity Technology 111

HEM (Higher Education Marketing)

MARCH 5, 2025

The search engine as you know it is changing and adapting to these changes, with old methods and processes giving way to newer, more effective ones. While traditional Search Engine Optimization (SEO) remains essential, Generative Engine Optimization (GEO) is emerging as a complementary strategy for AI-driven search experiences.

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Engineering Education Model Organization 60

HEPI

MARCH 6, 2025

Interventions in higher education are frequently designed at either the module or school level, with the intention to eventually scale up. For example, a student support programme may go from being implemented within the school of psychology to across the whole institution.

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Engineering Academia Higher Education Guidance 73

HEM (Higher Education Marketing)

APRIL 10, 2024

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. How should you use the platform to build a strong presence as a business school? Let’s explore.

Schooling 108

Schooling Humanities Achievement Learning Experience 108

University Business

AUGUST 6, 2024

The school offers a B.S. in Artificial Intelligence and Decision Making , melding interdisciplinary research across electrical engineering, computer science, statistics, operations research and brain and cognitive sciences. More from UB: Why are employers finding business graduates more attractive hires?

Computer Science 105

Computer Science Arts And Sciences Schooling Liberal Arts 105

HEM (Higher Education Marketing)

DECEMBER 31, 2024

Keeping this in mind as you follow the 4 stages of the marketing planning process will help you boost your schools digital marketing campaign results. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful.

Education 95

Education Inclusivity Schooling Technology 95

Helix Education

FEBRUARY 22, 2024

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.

Humanities 98

Humanities Higher Education Engineering Education 98

University Business

FEBRUARY 14, 2024

Meanwhile, the humanities and social sciences are taking a back seat. Colleges and universities hailing from both sides of the fence are inching ever closer to the middle, integrating lessons in the humanities with STEM-based curriculum—and vice versa. But something exciting is happening in the world of higher education.

Liberal Arts 119

Liberal Arts Arts And Sciences Institution Humanities 119

HEM (Higher Education Marketing)

APRIL 12, 2023

Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools to expand their video content strategy. Video marketing for schools is becoming increasingly important, especially as schools continue to build and optimize their YouTube presence.

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Schooling Engineering Higher Education Education 97

The Higher Ed Marketer

JANUARY 2, 2023

Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism. In fact, according to our guest, Faton Sopa , co-founder and CEO of Manaferra , only three of the top ten websites that commonly show up from higher ed search terms are school websites. Manaferra.

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Engineering Humanities Schooling College 52

University Business

MARCH 25, 2024

government resources and contributions from independent research centers, including the American Academy of Arts and Sciences, the National Humanities Alliance and the Hamilton Project. Students with a special interest in humanities were found to experience a seven-grand bump, totaling $83,000. for physical science and history majors.

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Degree Arts And Sciences Humanities Academia 138

University Business

SEPTEMBER 23, 2024

These developments have thrust some higher education leaders to defend the place the humanities hold in the halls of our most prestigious institutions. “Whether one is studying to be a doctor or engineer, there is a person behind that specialization making choices and interpreting the world around them.”

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Liberal Arts Arts And Sciences Provost Humanities 124

HEM (Higher Education Marketing)

FEBRUARY 21, 2024

In education marketing, this shift presents a new challenge and a unique opportunity for schools to connect with their community more effectively. Through the strategic use of visual content, schools can enhance their communications and enrich the educational experience for students, engage parents, and build a stronger school identity.

Schooling 101

Schooling Engineering Environment Achievement 101

Diverse: Issues in Higher Education

JUNE 20, 2024

But she also held a fascination with math, specifically with how math can be used to create tools and engineer solutions to problems. She’s found a way to pursue both, having earned a bachelor’s degree in biomedical engineering from the New Jersey Institute of Technology and now working toward a Ph.D. Grad school is so difficult.

Engineering 106

Engineering Academia Schooling Department 106

Higher Education Inquirer

NOVEMBER 24, 2024

College and Underemployment A study from Georgetown University found that nearly a third of colleges and universities leave students worse off financially 10 years after graduation compared to those with just a high school diploma (source). Some majors may be lucrative, but unforeseen circumstances can make them less valuable.

Arts And Sciences 52

Arts And Sciences College Engineering Humanities 52

Insight Into Diversity

AUGUST 20, 2024

The pair developed JUMP-Start, Journey for Underrepresented Students in Medicine Program, a free, student-organized and executed conference for undergraduates from marginalized groups who have an interest in attending medical school but may not have access to the necessary resources to succeed. Explore more about the camps on their website.

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Medical School Arts And Sciences Engineering Computer Science 122

Diverse: Issues in Higher Education

MARCH 22, 2023

The difficulty of making a successful transition from school to the workforce remains one of the most persistent problems in higher education. A 1998 proposition eliminated most bilingual programs in California schools, and although it was reversed in 2016, there is still a shortage of teachers who speak multiple languages.

Computer Science 118

Computer Science Engineering Community College Provost 118

The PIE News

MARCH 21, 2025

Costs include tax, venue, human resources, and promotions, with human resources and promotion being the most critical. Social media platforms and short-form video platforms have gained prominence, often becoming more important than search engines and other traditional methods.

University Ranking 65

University Ranking Recruitment Model Humanities 65

Diverse: Issues in Higher Education

JULY 15, 2024

Using data from the last decade collected by the National Center for Education Statistics that included over 15,200 students, the study looked for bachelor’s degree attainment at four-year institutions eight years after high school graduation. “It It is essential for institutional actors to understand how models perform for specific groups.

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Model Students Education Leadership Engineering 137

The PIE News

APRIL 18, 2024

Humanities departments in the US may need to shift their focus so international students can find better post-study work and garner a “wider variety” of international enrolments, stakeholders have suggested. We pretty much have three options as international humanities majors. It prepares you for any job, anywhere.

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Liberal Arts Arts And Sciences Humanities Computer Science 116

Liaison International

NOVEMBER 14, 2024

In practice, this means recognizing that a prospective engineering student might need a different recruitment approach than a fine arts student or a student interested in a multidisciplinary program. For instance, sending a student interested in engineering a general overview of all programs will likely result in disengagement.

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Model Recruitment Retention Institution 88

Diverse: Issues in Higher Education

MARCH 11, 2024

Liang Zhang “Our cost-benefit analysis finds that on average a college degree offers better returns than the stock market,” said study coauthor Dr. Liang Zhang, a professor of higher education at New York University’s Steinhardt School of Culture, Education, and Human Development. Census Bureau’s American Community Survey for 2.9

Degree 111

Degree Arts And Sciences Computer Science College 111

HEM (Higher Education Marketing)

JULY 12, 2023

Reading Time: 9 minutes In today’s fast-paced digital age, leveraging social media video marketing is essential for schools to reach their prospects and gain visibility. Through storytelling, schools can show their unique offers, build emotional connections with their audiences, and establish themselves as leading institutions.

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Schooling Allocate Engineering Students 95

Coursera blog

SEPTEMBER 17, 2024

We are honored to welcome prestigious universities such as Saïd Business School – University of Oxford , Dubai College of Tourism , IMD Business School , and Real Madrid Graduate School Universidad Europea , along with industry leaders like Airbus Beyond , Amazon , Johns Hopkins Medicine , Liberty Mutual , and Xbox to our partner community.

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Degree Computer Science Engineering Empower 116

Diverse: Issues in Higher Education

MARCH 1, 2024

Scott is a professor and the Birgeneau Distinguished Chair in Educational Disparities at the University of California, Berkeley in the School of Education. Winn is the Chancellor’s Leadership Professor in the School of Education at the University of California, Davis. She has been an active member of AERA since 2000.

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Leadership Engineering Humanities Schooling 119

Diverse: Issues in Higher Education

SEPTEMBER 6, 2023

For example, in 2020, the College and University Professional Association for Human Resources (CUPA-HR) found that Black/African American employees comprise less than 10% of higher education professionals. They also participated in networks dedicated to Black professionals in their discipline, such as the National Society of Black Engineers.

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Faculty University President University Leadership 125

Diverse: Issues in Higher Education

OCTOBER 3, 2024

The prevailing belief is that students should prioritize hard, technical skills essential for thriving in our rapidly evolving information economy—with areas like science, technology, engineering, and business taking precedence over subjects like English or philosophy. This trend is not as counterintuitive as it might seem.

Liberal Arts 116

Liberal Arts Arts And Sciences Humanities Deans 116

Diverse: Issues in Higher Education

JANUARY 15, 2025

in Urban Planning and Engineering, Yonsei University, Seoul, South Korea; PhD. University of California, Irvine (Civil and Environmental Engineering) Career mentors: Dr. Stephen Mattingly, UTA; Dr. Melanie Sattler, UTA Words of wisdom/advice for new faculty: Stay resilient and persistent.

Engineering 52

Engineering Equity Department Faculty 52

HEPI

DECEMBER 11, 2023

This HEPI blog was kindly authored by Professor Christopher Smith , Executive Chair of the Arts and Humanities Research Council. In 2020/21, there were about 18,000 arts and humanities doctoral candidates. I may not need a PhD to enter the civil service, school teaching, publishing, business, a think tank and so forth.

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Degree Arts And Sciences Humanities Model 133

Inside Higher Ed

NOVEMBER 3, 2022

“Most humans encountered the clowns, and it was like the magnetic opposition,” Grundy said. To spur people to consider the “noise” of a denial-of-service attack, Tanner Upthegrove, a media engineer at Virginia Tech, created Tesseract , an immersive audio experience.

Arts And Sciences 128

Arts And Sciences College Engineering Humanities 128

HEM (Higher Education Marketing)

MAY 10, 2023

Reading Time: 10 minutes Like search engine algorithms, SEO trends are constantly changing. This pushes schools to apply SEO best practices to cultivate a competitive edge and improve their organic performance on search engines. Here’s an in-depth look at the SEO best practices you should pay closer attention to in 2023!

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Engineering Schooling Higher Education Organization 90

Inside Higher Ed

JANUARY 20, 2023

Image: When humans write, they leave subtle signatures that hint at the prose’s fleshy, brainy origins. Human writers also draw from short- and long-term memories that recall a range of lived experiences and inform personal writing styles. Such attributes betray the text’s humanity.

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Computer Science Humanities Technology Provost 145

HEM (Higher Education Marketing)

APRIL 17, 2024

Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. Search Engine Optimization remains a critical component of effective educational marketing, aiming to optimize a website for higher rankings in search engine results. Get in touch with us to learn more about our services.

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Education Engineering University Arts And Sciences 99

Insight Into Diversity

AUGUST 21, 2023

INSIGHT Into Diversity 2023 Inspiring Programs in STEM Award winners are recognized for their exemplary and innovative initiatives designed to recruit and retain underrepresented individuals in science, technology, engineering, and math. Read about them here. MS in Business Analytics – STEM-designated Adelphi University Robert B.

Arts And Sciences 98

Arts And Sciences Engineering Computer Science Professional Development 98

Diverse: Issues in Higher Education

AUGUST 24, 2023

Dr. Matt Maschmann The five-year grant will allow the school to better prepare and equip students for these emerging fields. Because as these tools become more pervasive, the role of human beings is going to shift more toward the creative and cognitive processes.

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Engineering Humanities Students University 83

HEM (Higher Education Marketing)

FEBRUARY 1, 2023

Reading Time: 11 minutes Over the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. It’s become a strategy that many schools depend on to reach prospects and boost their brand visibility. Search engines are designed to help users discover high-quality content that’s relevant to their queries.

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Engineering Schooling Organization Higher Education 89