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U.S. News rankings out, digital marketing in?

University Business

News Best Colleges rankings may be growing to include entire universities, but what these schools will do to market themselves effectively remains unanswered. When Yale Law School opted out in November, a flood of other law schools, such as U.C. Berkeley and Georgetown, followed suit. It all began with one.

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University of Essex partners with Beaconhouse to expand education in Pakistan

The PIE News

Beaconhouse will work closely with the University of Essex’s departments to offer these programs, including Essex Business School, Essex Law School, School of Computer Science and Electronic Engineering, and School of Mathematics, Statistics and Actuarial Science.

university leaders

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What’s Really Wrong with the College Rankings

Inside Higher Ed

Brian Rosenberg, president emeritus of Macalester College and a visiting professor in the Harvard Graduate School of Education, has written the best article that I’ve read on the recent decision by leading law schools to boycott the US News ratings. College ratings take various forms. Each approach has its limitations.

College 102
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How to Use Empathy to Write Useful SEO Content

HEMJ (Higher Ed Marketing Journal)

Your content team should position empathy — a deep, intuitive understanding of students’ needs and feelings — as a core component of your search engine optimization (SEO) strategy. Empathy in SEO Content Writing Today’s search engines are smart. Search intent encapsulates the reason a user turns to a search engine.

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This is the biggest misperception keeping Hispanic students from attending college

University Business

She and her parents knew of only a few career paths: doctor, nurse and engineer (her parents were janitors for an engineering firm). After law school, I returned to school for an MBA, where I was guided into advertising. As an undergrad, I majored in biology and took many creative elective courses along the way.

College 105
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Law Project Advocates for People With Intellectual and Developmental Disabilities

Insight Into Diversity

Students and faculty at Stanford Law School are leading advocacy efforts in intellectual and developmental disability (I/DD) law and policy by developing new resources and increasing awareness of, and access to, existing services and supports.

Advocate 111
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An Apology for the Liberal Arts

HEPI

This HEPI blog was kindly authored by Annabelle Hutchinson…is a second-year student at Harvard Law School. Computer Science and Engineering are the most highly recommended courses of study. Here, she writes about US liberal arts degrees. What is the purpose of a university education?