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Transforming Strategic Enrollment Management: The New Model for Higher Ed

Liaison International

Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. This approach leads to higher conversion rates because inbound students come from trusted, organic sources.

Model 88
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Olin College President Steps Down Amid Financial Strain, Latest in String of Higher Ed Leadership Exits

Diverse: Issues in Higher Education

Gilda Barabino, president of Olin College of Engineering in Massachusetts, will leave her position at the end of the academic year, adding to the growing list of higher Dr. Gilda Barabino education leadership departures. The engineering college, founded in 1997, has struggled with operating deficits for over a decade.

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Complete College America Offers Playbook on How Higher Education Can Bolster Civic Engagement

Diverse: Issues in Higher Education

The report provides an outline for how faculty, staff and administrators can infuse the curriculum with informative material, forge partnerships with community-based organizations and create opportunities for students to learn and practice the relevant skills. Higher education is an engine for social and economic mobility.

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Virginia Tech’s CEED Program Builds Pipelines to Engineering

Diverse: Issues in Higher Education

Starting with programs for middle and high school students, through supports for graduate students, the Center for the Enhancement of Engineering Diversity (CEED) at Virginia Polytechnic Institute and State University (Virginia Tech) has provided inspiration, insight, encouragement, and community for engineering students.

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Avoiding Marketing Pitfalls Pt. 2—Putting Performance Over Preference 

Liaison International

A data-driven attribution model that tracks each channel’s contribution to conversions will also give a clearer picture of where to focus resources. Integrate Cross-Channel Data for a Cohesive Strategy To capture a holistic view of your performance, integrate data across paid, organic, and referral channels.

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Leveraging Materials Engineering to Improve Human Health

Diverse: Issues in Higher Education

Erika Moore Title: Rhines Rising Star Larry Hench Assistant Professor, Materials Science and Engineering, Herbert Wertheim College of Engineering, University of Florida Age: 31 Education: B.S., biomedical engineering, The Johns Hopkins University; Ph.D., She is also the founder and president of Moore Wealth, Inc.,

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Mastering SEO and GEO in Education Marketing: The Future of Search Optimization

HEM (Higher Education Marketing)

The search engine as you know it is changing and adapting to these changes, with old methods and processes giving way to newer, more effective ones. While traditional Search Engine Optimization (SEO) remains essential, Generative Engine Optimization (GEO) is emerging as a complementary strategy for AI-driven search experiences.