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Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs) and ensuring they remain top-of-mind for potential applicants. Are you wondering how to market a private school to maximize visibility? Contact HEM today! Source: HEM 3.
Starting with programs for middle and high school students, through supports for graduate students, the Center for the Enhancement of Engineering Diversity (CEED) at Virginia Polytechnic Institute and State University (Virginia Tech) has provided inspiration, insight, encouragement, and community for engineering students.
One reason is that larger schools have a built-in advantage in the recruitment process. The report encourages leaders of smaller schools to make strategic investments in new academic programs, student organizations and athletics.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
The Atlanta University Center Consortium (AUCC), an organization made up of four historically Black colleges and universities (HBCUs), is planning to launch a new institute in an effort to increase the number of engineers from underrepresented communities, using a $1.5 million investment from the A. James & Alice B.
Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.
The exclusion of Florida State University’s football team from the College Football Playoff serves as a stark reminder of the challenges facing high school recruits, particularly quarterbacks, hoping to join top-tier college football programs. In the past, entry-level roles in technology-based careers primarily focused on task execution.
To compete in todays global recruitment landscape, institutions must align their strategies with how Gen Z discovers, explores, and builds trust, through social, and mobile-first digital experiences. Without the right digital solutions, much of the effort put into social engagement, both organic or paid is lost.
Alumni networks are excellent social proof, providing great opportunities for organic traffic, and showcasing how your school facilitates career development. Source: Boston University Driving Organic Traffic An engaged alumni network plays a crucial role in generating organic traffic through word-of-mouth marketing.
Podcast How to Work with CBOs to Supercharge Your Recruiting Efforts Episode 139. Julie Scalf , part of the College Greenlight team at EAB, is joined by Jordan Wesley, Managing Director of Partnerships for a community-based organization called Let’s Get Ready. So Let's Get Ready is a national near-peer mentoring organization.
Your team can organize findings by categorizing successful campaigns, unexpected successes, and areas where they fell short. Adapt Your SEO Strategy for the Future of Search Search engine optimization (SEO) is evolving, and your strategy needs to keep pace. To make this evaluation productive, a methodical approach should be applied.
This is why things like TikTok and Instagram Reels have become key for student recruitment, school branding, and engagement. Example: Harvey Mudd College frequently posts user-generated content of its students on its social media pages, like this one featuring a day-in-the-life of a sophomore engineering student posted on TikTok.
Created in 2005 by Excelencia in Education, Examples of Excelencia is a national initiative that recognizes institutions and nonprofit organizations that identify, aggregate, and promote evidence-based practices that improve Latinx student access in higher education. million research grant from the National Science Foundation (NSF). “We
Academic (re)program Last year, Georgia Tech University’s liberal arts college organized a symposium on interdisciplinary learning in the 21st century, inviting academics from across the institution. “Our students don’t want to come here to be pigeonholed into narrow-band categories,” said Utz.
Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions. Keen on increasing organic traffic and leads? Search Engine Optimization (SEO) refers to optimizing your website to improve its visibility on search engine results pages (SERPs). Contact HEM today!
The pair developed JUMP-Start, Journey for Underrepresented Students in Medicine Program, a free, student-organized and executed conference for undergraduates from marginalized groups who have an interest in attending medical school but may not have access to the necessary resources to succeed.
train future teachers, nurses, engineers, and more. Experts hope that, with more flexible funding, TCUs will be more easily able to not only support their students, but recruit and retain more faculty and expand programs that serve regional needs. The 35 TCUs in the U.S. There’s a drive in the U.S.
Launching New Academic Schools to Meet Emerging Needs The College of Charleston established three new academic schools: Health Sciences, Natural and Environmental Sciences, and Engineering, Computing, and Mathematics. Obviously graduated from Georgia Tech, I must be an engineer, right? Hsu earned his Ph.D. Andrew Hsu: Thank you.
Create your award-winning campaign with RNL RNL can work with you to develop marketing and recruitment campaigns that grab the attention of prospective students and make a compelling case for them to engage with your institution. .” ” Creating compelling digital engagement ads across Facebook and Instagram. Talk to us today.
colleges and universities, HBCUs produce nearly a quarter of all Black graduates, with impact extending beyond academic preparation, serving as powerful engines of economic growth, providing supportive learning environments, and culturally affirming communities at critical times in the student development cycle.
While working at AT&T as an engineer, she joined the company’s group for Hispanic employees and was asked to go speak to a class of middle school students in Newark, New Jersey. The organization has received financial support from many institutions, including the Educational Testing Service, or ETS. She gladly agreed.
In 2020, NJIT created the Hispanic and Latinx Leadership Council, which is made up of students, faculty, staff and alumni as well as business and community leaders who work collaboratively to address recruitment, retention, engagement and persistence among Latinx students.
With organic reach for brands at an all-time low, it’s sad to see a school with an awesome social media presence but little to no engagement. In fact, research shows that the average reach of an organic Facebook post is around 5.20%. Reason 4: Rank Higher on Search Engines . The result?
Baidu , often referred to as the “Google of China,” is the dominant search engine in the country, holding over 70% of the market share. With over 700 million users, it is the go-to search engine for Chinese internet users. Source: Statista What is search engine PPC? Question: What is search engine PPC?
SEO is all about boosting your school’s awareness and online search visibility—two things that are essential as parents turn to online search engines for information about prospective schools. Combined with a strong social media strategy for private schools , your SEO efforts will serve to bolster your student recruitment strategy.
Reading Time: 11 minutes Search engine optimization (SEO) has become an indispensable tool for universities and colleges looking to enhance their online presence and attract prospective students. This approach boosts SEO by demonstrating to search engines the breadth and depth of content on specific subjects. What is SEO in education?
Image: More than one million secondary and postsecondary credentials are offered across the country, according to a new report released today by Credential Engine, a nonprofit dedicated to charting the credentialing landscape. “The diversity of the marketplace is both a good thing and a challenge.
Instead of investing heavily in producing marketing materials, you can encourage students and alumni to share their stories organically. Contact us today to explore how our expert digital marketing solutions can transform your student recruitment efforts and enhance your institutions online presence.
Image: One organization is creating space at the tech industry’s table for undergraduates by providing short-term work experiences to equip them for summer internships and beyond. Employment in science, technology, engineering and math has grown over the years, with about 24 percent of the U.S.’s How do you make money?
INSIGHT Into Diversity 2023 Inspiring Programs in STEM Award winners are recognized for their exemplary and innovative initiatives designed to recruit and retain underrepresented individuals in science, technology, engineering, and math. Read about them here. MS in Business Analytics – STEM-designated Adelphi University Robert B.
With the growing complexity of search engine algorithms and the introduction of features like rich results and AI-driven content, it can be challenging for institutions to keep up. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. Contact HEM today!
Embracing new higher education technologies for the classroom as well as the application process will be the foundation of your engineering education program’s success. Engineering educators really have to harness those innovations. Fortunately, that higher education technology community already exists.
Cybersecurity, like many STEM (science, technology, engineering, and math) fields, has been historically male-dominated and lacks diversity. Additionally, a 2019 report by the same organization, “ Women in Cybersecurity ,” found that women hold only 24 percent of cybersecurity positions.
If yes, then it’s time for you to trigger your recruitment email campaign. . To get you started, here is the anatomy of an effective recruitment email campaign that works to nurture prospects along the enrollment journey with the goal of converting them into school applicants. . Create a Plan for Your Recruitment Email Campaign.
Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.
Some applicants enter information about their skills, professional experience and educational achievements into an organization’s hiring platform, including information about traditional college degrees and alternative nondegree credentials. Of those that do, none afford recruiters the opportunity to verify the skills.
This year, Excelencia also examined three specific areas of industry projected to grow by roughly 10% by 2031: STEM (statistics, technology, engineering and mathematics), healthcare, and educational professions.
These skills have combined in her groundbreaking research around how students of color, particularly Black students, engage with institutional social media as a tool for recruitment or retention. This is a great opportunity for institutions to learn that social media has become a second search engine for students. No school is perfect.”
Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.
Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. Despite the changes in search engine optimization, backlinks still provide value to schools looking to boost their search visibility and ranking.
The Academic Pipeline Exchange is an open access database charting diversity, equity, and inclusion (DEI) programs in businesses, organizations, and institutions of higher education across the nation. While the full database is only in its initial stages, Drs.
The school is now eligible for Title V HSI funds that can support student recruitment, education, sense of belonging, and completion. Creating role models According to the American Council on Education, a nonprofit member organization in higher education working to impact public policy, roughly 74% of full-time faculty in the U.S.
Shortages in STEM (science, technology, engineering, and mathematics) fields will be considerably less with only 10 major metropolitan areas expected to face a shortage. Suggestions to do so include recruiting more students to institutions that offer relevant credentials. It is predicted that Washington, D.C.,
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