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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.

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Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility

HEM (Higher Education Marketing)

Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs) and ensuring they remain top-of-mind for potential applicants. Are you wondering how to market a private school to maximize visibility? Contact HEM today! Source: HEM 3.

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Virginia Tech’s CEED Program Builds Pipelines to Engineering

Diverse: Issues in Higher Education

Starting with programs for middle and high school students, through supports for graduate students, the Center for the Enhancement of Engineering Diversity (CEED) at Virginia Polytechnic Institute and State University (Virginia Tech) has provided inspiration, insight, encouragement, and community for engineering students.

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Choosing a college: 10 most important reasons for students

University Business

One reason is that larger schools have a built-in advantage in the recruitment process. The report encourages leaders of smaller schools to make strategic investments in new academic programs, student organizations and athletics.

College 105
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Transforming Strategic Enrollment Management: The New Model for Higher Ed

Liaison International

Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.

Model 88
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AUCC to Launch Institute to Support Minority Engineers with $1.5 Million Investment from A. James & Alice B. Clark Foundation

Diverse: Issues in Higher Education

The Atlanta University Center Consortium (AUCC), an organization made up of four historically Black colleges and universities (HBCUs), is planning to launch a new institute in an effort to increase the number of engineers from underrepresented communities, using a $1.5 million investment from the A. James & Alice B.

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Partnering with a Marketing Agency for International Student Recruitment

HEM (Higher Education Marketing)

Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.