HEM (Higher Education Marketing)

AUGUST 30, 2023

Reading Time: 10 minutes In the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools may benefit from word-of-mouth referrals, the reality is that prospective students and parents rely on search engines to find their dream schools.

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Organization Engineering Education Schooling 91

Coursera blog

JANUARY 28, 2025

John Murphy and Felix Hong have traversed unique yet parallel journeys, from serving their country to pursuing advanced degrees through Dartmouths online Master of Engineering in Computer Engineering (MEng). Dartmouths reputation as an Ivy League school and the birthplace of AI sealed the deal for me, he said.

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Engineering Degree Environment Organization 52

University Business

JANUARY 27, 2025

Financial stability : How colleges are trying to assure survival EAB analyzed application and yield data for every four-year school in the U.S., One reason is that larger schools have a built-in advantage in the recruitment process.

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HEM (Higher Education Marketing)

OCTOBER 16, 2024

Reading Time: 10 minutes As a school administrator or marketer, we know that your primary goal is to reach prospective students from around the globe and encourage them to enroll in your language programs. Language school SEO has become vital in ensuring your school stands out in a competitive online market. Reach out to us!

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Schooling Engineering Organization Education 105

Diverse: Issues in Higher Education

NOVEMBER 9, 2022

The Atlanta University Center Consortium (AUCC), an organization made up of four historically Black colleges and universities (HBCUs), is planning to launch a new institute in an effort to increase the number of engineers from underrepresented communities, using a $1.5 million investment from the A. James & Alice B.

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University Business

DECEMBER 5, 2023

For example, University of California, Berkeley; University of Michigan; and University of Wisconsin-Madison are among a few in the tight bubble of schools responsible for domestically training 80% of U.S. The next 98 schools differed from second place by no more than 9 points. faculty, according to one 2022 study published in Nature.

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HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

For schools and universities looking to expand their reach in China, mastering the art of Baidu Pay-Per-Click (PPC) advertising is a major asset. Baidu , often referred to as the “Google of China,” is the dominant search engine in the country, holding over 70% of the market share. What is Baidu PPC?

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HEM (Higher Education Marketing)

JANUARY 15, 2025

For prospective students and their families, choosing a school is a decision that balances academic aspirations, career goals, financial considerations, and personal preferences. During this phase, your goal as a school is to make a positive first impression and provide easily accessible, engaging content.

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Recruitment Students Schooling Engineering 104

HEM (Higher Education Marketing)

JULY 31, 2024

Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Looking to increase student enrollment?

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HEM (Higher Education Marketing)

OCTOBER 18, 2023

Reading Time: 7 minutes It is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for connection and entertainment but also as a dynamic search engine. This phenomenon has already changed and will continue to shape how school social media content is created and shared.

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HEM (Higher Education Marketing)

MARCH 5, 2025

The search engine as you know it is changing and adapting to these changes, with old methods and processes giving way to newer, more effective ones. While traditional Search Engine Optimization (SEO) remains essential, Generative Engine Optimization (GEO) is emerging as a complementary strategy for AI-driven search experiences.

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HEM (Higher Education Marketing)

OCTOBER 26, 2022

Reading Time: 12 minutes Before choosing a school for their child, parents often conduct a lot of research. It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. This means using SEO to bring your school closer to a prospective parent’s attention. .

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HEM (Higher Education Marketing)

MARCH 12, 2025

Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. An alumni network is one of the most valuable assets a school can cultivate. Ask about our tailored digital marketing services for schools !

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Organization Recruitment Schooling Guidance 68

HEM (Higher Education Marketing)

DECEMBER 31, 2024

Keeping this in mind as you follow the 4 stages of the marketing planning process will help you boost your schools digital marketing campaign results. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful.

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Education Inclusivity Schooling Technology 101

HEM (Higher Education Marketing)

APRIL 30, 2025

This simply means that having a social presence for your school is no longer open to debate, it is an absolute necessity. At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.

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Education Schooling Engineering Achievement 60

HEM (Higher Education Marketing)

JANUARY 18, 2023

But what you may not know is that the investment can pay dividends—especially with boosted posts for schools. With organic reach for brands at an all-time low, it’s sad to see a school with an awesome social media presence but little to no engagement. Reason 1: Build Your Brand with Boosted Posts for Schools.

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HEM (Higher Education Marketing)

MAY 8, 2024

Reading Time: 8 minutes Newsletters have long been a staple in school communication, bridging students, parents, and educators. If you’re unfamiliar with this marketing channel, what is a school newsletter? They have become a platform for storytelling, celebrating achievements, and promoting a positive school culture.

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Schooling Achievement Professional Development Technology 97

University Business

NOVEMBER 14, 2024

Bureau of Labor Statistics show that, on average, those ages 25 and older who hold a bachelor’s degree continue earning just over $30,000 each year more than their counterparts who only have a high school diploma. More than 99% of our Trine alumni are employed or in graduate school within six months of graduation.

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HEM (Higher Education Marketing)

JULY 26, 2023

Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. Despite the changes in search engine optimization, backlinks still provide value to schools looking to boost their search visibility and ranking.

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HEM (Higher Education Marketing)

MARCH 8, 2023

Reading Time: 10 minutes Competition can get tough as more schools embrace SEO, making it increasingly difficult for your school to stand out in the search engine results page (SERP). Schools wondering how to improve website SEO can use long-form content to better connect with their prospects and rise in search engine results.

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Schooling Engineering Organization Higher Education 97

The Change Leader, Inc.

APRIL 29, 2025

How this higher education strategic planning approach helped College of Charleston grow enrollment, launch new schools, and achieve national university status. That process was followed successfully in launching the subsequent schools, reinforcing both transparency and institutional alignment.

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Higher Education Faculty Arts And Sciences Engineering 52

Diverse: Issues in Higher Education

DECEMBER 12, 2023

The exclusion of Florida State University’s football team from the College Football Playoff serves as a stark reminder of the challenges facing high school recruits, particularly quarterbacks, hoping to join top-tier college football programs. In the past, entry-level roles in technology-based careers primarily focused on task execution.

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HEM (Higher Education Marketing)

APRIL 12, 2023

Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools to expand their video content strategy. Video marketing for schools is becoming increasingly important, especially as schools continue to build and optimize their YouTube presence.

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HEM (Higher Education Marketing)

JANUARY 24, 2024

For the education industry, the question of whether or not schools should have an online presence is no longer valid. For schools, the rise of video as a critical marketing tool means adapting to new content formats, leveraging social media platforms more effectively, and embracing storytelling to connect with their audience meaningfully.

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Schooling Engineering Organization Inclusivity 105

Edu Alliance Journal

JANUARY 27, 2025

During that time, I took on the role of President/CEO of the American Association of University Administrators (AAUA) and dedicated myself fully to the organization. Urbana had been an integral part of the community since 1850, serving as a significant economic engine. Hoke has a B.A. from Urbana University, an M.S.

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HEM (Higher Education Marketing)

JANUARY 4, 2023

And what better way to celebrate having a fresh, new start than with a new and improved content calendar for schools? It’s time to update your content strategy and revamp your approach using industry best practices, which can set your school up for success in the months ahead. .

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Schooling Organization Advise Engineering 98

Insight Into Diversity

DECEMBER 22, 2022

Nurses work in hospitals, nursing homes, schools, physician offices, residences, and businesses — anywhere health care services are provided. Nursing schools are making sure their students are prepared to engage in those areas. Johns Hopkins University School of Nursing. regarding the coronavirus in 2020.

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Insight Into Diversity

AUGUST 20, 2024

The pair developed JUMP-Start, Journey for Underrepresented Students in Medicine Program, a free, student-organized and executed conference for undergraduates from marginalized groups who have an interest in attending medical school but may not have access to the necessary resources to succeed.

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HEM (Higher Education Marketing)

APRIL 5, 2023

Reading Time: 10 minutes Strong marketing strategies for schools are instrumental, especially for those looking to boost enrollment numbers, and effective lead generation is a key aspect. As both technology and student behaviors continue to evolve, digital advertising strategies for schools must be re-evaluated.

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HEM (Higher Education Marketing)

NOVEMBER 8, 2023

Reading Time: 7 minutes Customer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni, and staff. Understanding these metrics and how your school is performing can help you set realistic goals and address potential gaps. What Are CRM Metrics?

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HEM (Higher Education Marketing)

MARCH 19, 2025

With families and students searching online for the perfect summer experience, schools must stay ahead of the competition by adopting fresh, innovative methods. Local community websites, parenting blogs, and school newsletters are effective promotional channels. Source: Visual Arts Mississauga | TikTok 2.

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Engineering Schooling Organization Allocate 60

The Guardian - Higher Education

AUGUST 17, 2024

Despite the high stakes of these gruelling tests, they are still the best engines of social mobility ‘You may turn over your papers now.” Along with a large portion of the population, I have a recurring A-level anxiety dream: mine involves organic chemistry and a stack of unopened ring-binders.

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HEM (Higher Education Marketing)

FEBRUARY 22, 2023

Reading Time: 10 minutes To boost enrollment numbers, schools need to reach out and connect with prospective students constantly. By applying the golden rules of digital marketing for schools , you can ensure that your efforts produce the desired results and help you better reach your school’s objectives.

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HEM (Higher Education Marketing)

FEBRUARY 21, 2024

In education marketing, this shift presents a new challenge and a unique opportunity for schools to connect with their community more effectively. Through the strategic use of visual content, schools can enhance their communications and enrich the educational experience for students, engage parents, and build a stronger school identity.

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Schooling Engineering Environment Achievement 104

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Reading Time: 9 minutes Inbound marketing is a valuable strategy for schools looking to connect with prospects. A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school.

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Schooling Organization Recruitment Engineering 104

Diverse: Issues in Higher Education

OCTOBER 20, 2023

Ivonne Diaz-Claisse found her destiny in a middle school classroom. While working at AT&T as an engineer, she joined the company’s group for Hispanic employees and was asked to go speak to a class of middle school students in Newark, New Jersey. Each student said, ‘Because of you, I’m going to do better in school.’

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HEM (Higher Education Marketing)

JULY 24, 2024

Reading Time: 9 minutes In today’s digital age, schools must leverage every tool at their disposal to enhance communication, attract prospective students, and establish authority. Sharing educational content through blogging serves as a multifaceted tool to enhance communication, attract organic leads, and foster community-building.

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