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Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
5 Effective Marketing Tactics to Recruit Graduate Students Use these strategies to enhance your institution’s visibility and appeal to prospective graduate students. Highlight these stories through various channels, including posts on social media, content on your website, and materials shared at recruitment events or in webinars.
This blog, inspired by insights from the webinar Staying Ahead in 2025: Top Education Marketing Strategies for Success , explores the key trends and actionable strategies to help educational institutions thrive in this dynamic environment. Amidst many competitors, you must stay fresh in the minds of your prospective students.
I recently hosted a webinar sharing insights from our 2025 Marketing and Recruiting Best Practices for Undergraduate Students study, where 114 institutions of all types completed our survey about their use and effectiveness of recruitment strategies. Let’s make your website a powerful tool for student recruitment.
When I talked to my friends at Open LMS about facilitating a webinar series, they gave me a lot of latitude to explore the aspects of their business that I find interesting, unusual, and valuable. The first webinar was about bridging between universities and employers. The next webinar will be on international students.
Additionally, search engines favor authentic, frequently updated content. When alumni return to recruit from their alma mater, it strengthens the institutions reputation as a trusted source of skilled professionals. Example: Get creative with your alumni recruitment strategy!
colleges and universities, HBCUs produce nearly a quarter of all Black graduates, with impact extending beyond academic preparation, serving as powerful engines of economic growth, providing supportive learning environments, and culturally affirming communities at critical times in the student development cycle.
HigherEd HR teams face unique challenges in recruiting and hiring diverse applicants, including limited resources, complex institutional cultures, lack of data and insights, and small applicant pools. In our March 2022 webinar, we asked attendees what their biggest challenge was with ensuring equitable hiring. Read more below!
This is why things like TikTok and Instagram Reels have become key for student recruitment, school branding, and engagement. Example: Harvey Mudd College frequently posts user-generated content of its students on its social media pages, like this one featuring a day-in-the-life of a sophomore engineering student posted on TikTok.
That was the dominating discussion among three higher education leaders at the cutting edge of academic and research innovation when speaking about the future of the sector in an inaugural webinar hosted by the University of Tennessee, Knoxville’s College of Emerging and Collaborative Studies.
The fact that we have this social mission, that we’re advancing equality, we’re really fighting for social justice, I think that really makes a difference,” she added in a recent webinar hosted by The PIE. You have control of your content, what you do, that’s it.
For example, a student interested in engineering should receive content highlighting your institution’s engineering programs, faculty achievements, and relevant campus events. By analyzing patterns and trends, AI can help institutions focus on high-potential leads, optimizing recruitment strategies and resources.
“In light of the recent expulsion of Canadian diplomats from India, this diplomatic shift has created a significant void in understanding the on-ground requirements and nuances specific to the Indian context,” said Priyanka Roy, senior recruitment advisor, York University.
In a poll during our recent webinar , attendees were asked: Do you have access to the data you need to make effective decisions at your institution? Whether you’re just getting started with analytics or are craving even more insights, check out a few key takeaways from our Data Analytics webinar below. Data vs. analytics vs. insights.
Source: Discovery Community College Want to create the perfect inbound marketing strategy to enhance your recruitment efforts and reach the right audience at the right time with the right message? Increased engagement signals to search engines that your content is valuable and relevant, thus improving your visibility in search results.
Top 10 Student Recruitment strategies every institution should adopt editor Tue, 10/03/2023 - 05:24 In the dynamic world of higher education, recruiting top-tier talent isn't just a process—it's an art. This blog serves as your guide to 10 essential Higher Education Recruitment strategies.
If yes, then it’s time for you to trigger your recruitment email campaign. . To get you started, here is the anatomy of an effective recruitment email campaign that works to nurture prospects along the enrollment journey with the goal of converting them into school applicants. . Create a Plan for Your Recruitment Email Campaign.
Online strategies may involve leveraging digital platforms such as social media, search engine marketing, and targeted online advertising. Additionally, creating compelling content, such as blog posts, videos, and webinars, can play a crucial role in attracting and informing potential graduate students.
Search engine optimization (SEO) is an essential element of any institution’s lead generation strategy and is a core tactic that should be at the center of your digital marketing strategy. Almost all prospective (graduate and online) students begin their search on a search engine. Your competition is investing in SEO. Contact us 4.
With the growing complexity of search engine algorithms and the introduction of features like rich results and AI-driven content, it can be challenging for institutions to keep up. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes.
Get all the insights at our study release webinar on May 1 , as RNL experts explore how the data can inform policies, practices, and priorities to ensure they align with student expectations. Investing in the recruitment team is the foundation of all the other “must dos” for institutions seeking growth.
We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. Watch the webinar and watch for our report Watch the webinar to to see more about our dive into the similarities and differences among generations of online learners.
Schools relying on the latest digital marketing trends and strategies have an advantage, equipping themselves with the techniques to easily attract, engage, and recruit students from around the world. Win the SEO Game with High-Quality, Long-form Content Many users use a search engine to find specific information.
To help HR professionals navigate a new year of challenges, this webinar brought together industry experts to share their insights. Read on for some key takeaways Trend 1: Focus on Recruitment Marketing Focus Ircka West, Solution Engineer at PeopleAdmin, kicked off the discussion with the importance of recruitment marketing.
Your school can use inbound marketing to boost student recruitment and attract new leads. You can establish your school as a credible authority in a particular field through high-quality, targeted content and improve student recruitment. Inbound marketing encompasses everything from blogging and social media to email marketing.
Using digital marketing tactics such as search engine optimization (SEO) , social media, and content marketing can efficiently reach a wide and diverse audience. Online webinars (pictured above) are regularly hosted by experts in the pharmaceutical sector on topics that are relevant to burgeoning professionals in the field.
We also conduct information sessions, webinars, fairs, and seminars to provide information about studying in Germany. In recent years, courses such as Economics and Management have been the most popular among Indian students, followed by Engineering, Architecture, Arts, and Design, according to Dodeja.
From enhancing online presence to leveraging data-driven marketing, these strategies are designed to help educational institutions navigate the complexities of student recruitment and achieve sustained growth. Search engine optimization (SEO) ensures the institution’s website ranks high in search engine results.
Remember to use search engine optimization tailored to each respective platform. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos. A proposed timeline for using display campaigns and Google search ads can help target appropriate periods for student recruitment.
Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. There are generally two key ad streams: social media and search engines.
One business candidate even called her process of combing through endless search engine results “exhausting.” Watch our webinar to learn more about the dynamic business student journey. Recent EAB UX research showed that graduate business candidates are easily overwhelmed by the many similar-sounding options available to them.
Sign up now for Wednesday’s lunchtime webinar on the school curriculum and how it can prepare students for higher education: register at this link. A student preparing for an engineering placement might use ChatGPT to generate technical and behavioural questions, refining responses through iterative feedback.
In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Launch You can also watch the webinar now to hear all the strategies for your marketing campaigns. Gather Assets 4.
In our recent webinar, Lessons from 2023 for a Bright 2024, panelists reflected on what was top of mind as they wrapped up 2023, including job advertising, the candidate experience during the hiring process, and HigherEd workforce trends. Check out this webinar on-demand for more insights.
UMGC’s graduate certificate in systems engineering ) to supply graduates with these in-demand skills. Software Engineering. Watch our recent webinar about the ways presidents, provosts, and VPEMs are prioritizing graduate and adult learner enrollment. How to recruit specialized business students and grow non-MBA enrollment.
Having a strong strategy behind your school’s chosen channels and taking the time to track conversion properly can help you refine your lead generation efforts, ultimately allowing you to better achieve your recruitment goals in 2023. This can include anything from paid ads on social media or search engines to email marketing.
From enhancing online presence to leveraging data-driven marketing, these strategies are designed to help educational institutions navigate the complexities of student recruitment and achieve sustained growth. Search engine optimization (SEO) ensures the institution’s website ranks high in search engine results.
Jon: We actively recruit our internal Crowdfunding Team members throughout the year. A great example is our highly performing engineering project teams are already required to complete a series of training courses specific to the School of Engineering in order to be recognized as a student organization each year.
” While I say this a bit tongue-in-cheek, there is in fact a convergence and an urgency around these four themes—(1) recruitment, (2) retention, (3) DEI initiatives and (4) career outcomes. according to Credential Engine’s December 2022 report!),
To support workplace wellbeing, creating a plan with the following five essential components can help reimagine workplaces as engines of wellbeing. Ranjitha holds a background in engineering and is currently a Ph.D. .” Among workers who have been on the receiving end of incivility: 48% intentionally decreased their work effort.
To support workplace wellbeing, creating a plan with the following five essential components can help reimagine workplaces as engines of wellbeing. Ranjitha holds a background in engineering and is currently a Ph.D. .” Among workers who have been on the receiving end of incivility: 48% intentionally decreased their work effort.
It includes the various types of content you will publish, such as blog posts, social posts, videos, webinars and podcasts, and outlines when and where this content will be released. At its core, a content calendar is a schedule that your team produces of the content you plan to publish.
They cited predatory practices in recruiting, practices that border on misrepresentation, and potential higher debt for students. Allow revenue-sharing for just recruitment rather than all bundled service. The result appeared to be inferior education at a higher cost. There were some advocates of a middle ground.
This is the third of four installments in our (Re)Precedented Webinar Series, which originally took place live in September and October of 2021. ? ?. Webinar Summary. Welcome to today’s webinar entitled Who Took My Cookie: Driving Inquiries in a Changing Digital Landscape. Well, thanks everybody. Thank you for being here.
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