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Use social intelligence to shape perceptions and drive outcomes

Campus Sonar

Grow brand equity The University of ArkansasFort Smith (UAFS) is improving their brand strategy and building a shared understanding of brand value. Chancellor Dr. Terisa Riley shared: You have to measure brand equity, ideally in multiple ways (social listening, surveys, etc).

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Succession Planning in HBCUs Ensures Long-Term Sustainability

Diverse: Issues in Higher Education

Succession planning is deemed successful when the university's operations and strategic direction remain intact after a key leader departs; the successor upholds the university's vision, mission, and values; the university maintains or improves its performance indicators, including academic achievements, financial stability, and reputation.