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Fundraising During Uncertain Times: What Not to Do

EAB

Several colleges reported higher event attendance through virtual channels than they’d ever witnessed during prior “in-person only” times. Amidst uncertainty, it’s also critical to be able to show senior university leaders ROI numbers for all Advancement investments, including engagement activities.

Guidance 105
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Navigating Privacy Controls with Google Analytics 4 (GA4)

EAB

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. Data minimisation in GA4 is achieved through an event-based data model.

university leaders

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Social Media Listening Tips to Guide Your School Towards Success

HEM (Higher Education Marketing)

This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and program reviews. Source: University of Waterloo Another critical aspect is identifying opportunities through audience analysis.

Schooling 105
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Georgetown University’s Trek to Turn Refugees into Students

WCET Frontiers

Today WCET Frontiers welcomes Kelly Otter, Dean of the School of Continuing Studies at Georgetown University, to discuss the University’s program to assist refugees in the Middle East. Thank you to Kelly for sharing this great work! Begin with On-Site English Courses. Expand to Professional Education and Other Locations.

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Acting in the Best Interest of the Institution

UIA (University Innovation Alliance)

On this episode from the Weekly Wisdom podcast series, we spoke Dr. Charles Welch , President and CEO of the American Association of State Colleges and Universities (AASCU). I had been president of the student body in high school, and then I became president of the student body at the University of Arkansas. It was heartbreaking.

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What does a data management platform actually do?

EAB

It also makes your campus more equitable by equipping your institution to develop subset-specific programming and initiatives, then measure how those efforts perform. Read one EAB partner’s advice on improving your program review process 4. Ready to find out more?

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Assessment is fun?

Dr. Missy Alexander

As Provost, I’ve expanded my focus from the assessment of programs to the assessment of general education, the development and assessment of university outcomes, and the appropriate measures of our academic success programs. It is assessment all day every day. This stuff is important.