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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. Why is that?

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Seal of Excelencia 2024

Diverse: Issues in Higher Education

Necessary support is provided through GANAS (Gaining Access ’AND Academic Success), an innovative access and retention program that serves community college transfer students. CSUSM gathers and analyzes disaggregated data pertaining to retention, unit completion and graduation. In academic year 2021-22, 45.1%

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Enhancing Access, Engagement, and Inclusion in Online Education

Faculty Focus

Institutions can implement the following measures to alleviate these challenges: Scholarship Programs: Expanding scholarship programs to include online students can provide crucial financial support. Virtual Support Services Support services play a crucial role in student engagement and retention.

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How Community Colleges Can Simplify the Student Enrollment Process

Liaison International

Measuring success through metrics such as conversion rates, re-enrollment, and first-semester engagement lets colleges refine their strategies and better support student persistence and retention. It also opens up time to explore scholarships, grants, and other options.

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100+ colleges got an “A” for scholarship transparency. Is yours among them?

University Business

The colleges that rank highest for the most transparent merit scholarships provide clear, easily accessible information on the awards and the criteria they use, according to a new analysis. These leading schools also figure merit scholarships into their Net Price Calculator projections.

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Building Connections and Shaping Futures by Fostering Cohort Success

Faculty Focus

With funding from the National Science Foundations Scholarships in Science, Technology, Engineering, and Math (NSF S-STEM) program, we provide scholarships and support students with co-curricular activities to enhance their educational experience.

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Intentionality is Key in First-generation Student Success

Diverse: Issues in Higher Education

Since 2020, our first-generation retention rate has increased by 7.2% For example, we have developed an integrated framework to decrease student debt and increase access to outside scholarships. Our Fall 2022 first-gen, first-year retention rate (81.5%) outpaced their non-first-gen peers (78.6%).

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