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Cultivating a Healthier Higher Education Landscape

Helix Education

In today’s rapidly changing higher education landscape, the health of an institution is more critical than ever. A healthy organization is one that fosters a positive work environment, achieves its goals, and continuously improves. Steven Covey writes that trust is the cornerstone of a healthy organization.

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.

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They Don’t Really Care About Us? Ensuring a Better Connection Between Research, Policy, and Practice to Ensure Success for Black Men in Higher Education

Diverse: Issues in Higher Education

McMickens, Morris Thomas, and Calvin Hadley There is deep concern about the status of Black men in higher education. A recent report about the enrollment of Black men in postsecondary education indicates that Black men comprise 4.6% Palmer, Larry J. Walker, Tryan L. or a little over 850,000 of the 18.6

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Maximizing Student Recruitment With Video Ads: A Comprehensive Guide

HEM (Higher Education Marketing)

This comprehensive guide explores the power of video marketing for schools , the types of video content that work best for student recruitment, strategies for success, and solutions to common challenges. The post Maximizing Student Recruitment With Video Ads: A Comprehensive Guide appeared first on Higher Education Marketing.

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HBCU Leaders Unite to Address Threats to Black Education

Diverse: Issues in Higher Education

(Black Leadership Across Campuses) Summit, held on April 3, brought together university presidents, scholars, K-12 administrators, policymakers, and students for a candid three-hour discussion on systemic barriers and emerging threats to educational equity. Ingram described her institution's holistic support strategy.

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Study Reveals Key Factors Driving Student College Choice in 2025

Diverse: Issues in Higher Education

A comprehensive new study by education research firm EAB has identified the most influential factors shaping how students choose colleges, with academic program variety, campus safety, and student organizations emerging as the top three drivers of student attraction. The research, analyzing data from U.S.

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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?