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Watch for these 5 high-impact trends shaping higher education business in 2025

University Business

Coming off one of the most challenging years for the higher education business in recent memory, it would be easy to carry a glass-half-empty outlook into 2025. From technological advancements to shifting demographics, the landscape is evolving rapidly. A 2023 report from Capterra found that 41% of U.S.

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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Institutions that foster a sense of belonging through student organizations, mentorship programs, and social events tend to see higher levels of college student retention.

university leaders

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Indispensable Instructional Designers at Professional Schools 

Faculty Focus

There are many ways to design a course in higher education, but why do it alone? As the educational landscape continues to evolve, the role of an instructional designer (ID) has become necessary. Most importantly, adults need consistency, organization, transparency, and a community (Sockalingam, 2012 & Binder, 2023).

Schooling 104
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Put Down the Shiny Object: The Overwhelming State of Higher Education Technology

WCET Frontiers

At this year’s WCET Annual Meeting, Brandon Karcher, the Manager of Instructional Technology at Bucknell University, facilitated an unconference session titled “Higher Ed Technology: Innovative or Overwhelming.” What’s Working and What Isn’t?

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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results?

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Formerly Incarcerated Students Are Humans First

Diverse: Issues in Higher Education

On an unseasonably warm November weekend, people gathered on campus for a record clearing and expungement clinic organized by the Community College of Philadelphia Foundation. The event offered pro-bono legal consultations and support from community organizations providing social services, health care, financial services, and employment.

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AAC&U Kicks Off Digital Equity Institute with 19 Higher Education Institution and Organization Members

Campus Technology

The American Association of Colleges and Universities (AAC&U) has selected 19 higher education institutions and organizations to participate in launching the Institute on Digital Equity.