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This surge likely reflects increased scrutiny from federal and state governments over highereducation practices and policies. These changes reflect growing concerns about campus security and the increasingly complex political environment surrounding highereducation.
Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. As highereducation institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever.
Key Takeaways : Todays undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity. “Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates.
Key Takeaways: The pandemic exacerbated staffing challenges in highereducation graduate enrollment management, leading to increased demands for flexibility, better pay, and improved work-life balance among staff. This increased pressure can lead to burnout, higher stress levels, and, ultimately, job dissatisfaction.
Artificial intelligence is influencing every aspect of the highereducation experience, from recruitment strategies to long-term student success. However, the opportunities and challenges associated with using AI in highereducation require careful strategic planning.
AI is playing a bigger role in higher ed operations despite persisting pockets of skepticism. There may be no greater enthusiasm for the emerging technology than in student enrollment and recruitment. Beginning last fall, Berry College and Knox College deployed CollegeVine’s AI Recruiter , an AI-based admissions assistant.
Key Takeaways: Personalized, timely, and relevant communication is key to engaging prospective students and meeting enrollment goals in highereducation. By integrating these principles, highereducation institutions can deliver a cohesive and impactful communication strategy that strengthens student engagement and builds trust.
While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?
As per a recent report by the British Council, there are some significant highlights concerning international students and Vietnamese highereducation institutions in these decisions. Approximately 140,000 Vietnamese students are pursuing highereducation abroad, with many others enrolled in sub-degree programs and language studies.
More than eleven years later, we revisit his lecture to consider what lessons it holds for today’s highereducation sector. John Denham, March 2025 RSA Lecture The Cost of HigherEducation Good evening. I want to change the terms of the debate, not present a detailed plan for university education.
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
By chance, I discovered international student recruitment. The more I worked in the sector, the more I realised how powerful education could be not just for individuals, but for communities. I left my stable 9 to 5 job and started from scratch in the UK highereducation sector. That belief fuelled everything.
Graduate enrollment leaders in highereducation today may well feel like they are fighting their own battle, trying to reach their enrollment targets without sufficient resources while also navigating the complex landscape of increasing competition, shrinking budgets, and staffing turnover.
In the modern highereducation environment, resilience is the key to survival. At today’s colleges and universities, recruitment and retention challenges will only become more daunting as the 2025 enrollment cliff nears. Click the banner below to learn how the latest Wi-Fi standards better support modern learning.
Technological leaps, shifting student expectations, and newfangled marketing strategies have all conspired to transform this once-straightforward model. Adapting to Changing Demographics Demographic shifts, like increasing diversity and the rise of non-traditional students, demand that colleges adapt their recruitment strategies.
They wanted to use new technology to ensure all college students received equal access to meaningful careers, no matter where they were from or where they studied. Previous HEPI research has clearly demonstrated the need to amplify the work of career professionals across highereducation. Be part of the conversation.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
EAB has announced an upgrade to its flagship technology, Navigate , to help colleges recruit and retain students. Information applicants share during recruitment will become part of their Navigate student profiles during matriculation, which will in turn will help staff identify students for additional assistance and support.
Transforming international student recruitment “This is a game-changer for international student recruitment,” says Sudhanshu Singh, UAPPs director of strategy. Whether you are an international student seeking funding or a university aiming to enhance recruitment and financial security, UAPP is here to help.
The report highlights that Australias highereducation system and job market are strongly positioned to cultivate and attract talent in critical emerging industries. We have also leveraged the power of technology to make India a hub for innovation and enterprise,” Modi stated on X. 100) and Future of Work (96.5/100).
As schools and workplaces return to in-person post-pandemic, so is college recruiting, according to a new report from the National Association of Colleges and Employers (NACE). Dr. Mary Gatta The 2023 Recruiting Benchmarks Report examines survey data from a NACE survey conducted from April-May 2023. recruiters in 2023, down from 9.0
They may feel their commercial interests are better served (and more economic activity is generated) by training up current employees who have high demonstrable potential rather than recruiting low-level apprentices who may be less reliable, loyal or productive in the longer term. Just 5% of apprentices were eligible for free school meals.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
The US Department of Education has clarified guidance it released earlier this year on third-party service providers will not have the impact on study abroad and international student recruitment that the sector had feared. ” chairman of AIFS, William Gertz, added. “Our advocacy efforts yield a positive result.”
In an era of advanced technologies and artificial intelligence, the use of these tools in education raises concerns about its impact on student learning, particularly when it comes to assessments. This can be revealing for educators as they see a different side to students exploring and applying course content in authentic ways.
The recently released "Project 2025: The Conservative Promise" paints a dystopian picture of American highereducation, overrun by a "woke" ideology that supposedly threatens our nation's very foundations. The document's authors misrepresent the origins of progressive thought in education. Dr. Ivory A.
To address these issues, it is imperative to focus on building a thriving workforce through highereducation. Research suggests that the educational qualifications of pre-kindergarten teachers and the quality of their training significantly impact the effectiveness of early learning programs.
With attendees representing a wide variety of roles and backgrounds in highereducation, the session offered a fresh look at strategic enrollment planning in the face of unprecedented challenges, such as the looming enrollment cliff, COVID-19s impact, and shifting student demographics.
Reading Time: 9 minutes The rapid advancement of highereducation marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in HigherEducation What is CRM in highereducation?
Watermark has announced the addition of generative AI to its suite of highereducation software tools to increase efficiency, personalize learning, streamline operations, and enhance recruitment and enrollment.
” “BUC is the latest flexible and student-focused innovation by ISDC, powered by technology to champion access to high quality UK highereducation by ensuring affordability, with programs costing a fraction of the conventional price,” said Tom Joseph, executive director – strategy & development at ISDC Global.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students.
Reading Time: 7 minutes Although 2024 has only just begun, if you’ve already set your recruitment objectives, now is the ideal moment to contemplate the strategies you’ll be putting into action for the year ahead. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM.
There’s been a consistent buzz in the highereducation news world around 2U, the online program management (OPM) company that contracts with nonprofit colleges and universities to build, deliver, and support online degree and non-degree programs. The Latest in HigherEducation News: The Merging of OPMs and MOOCs.
Can digital English testing – adopted by a significant number of universities during the pandemic – continue to support the UK highereducation sector? We don’t have a recruitment issue,” she said. “We The post Digital English testing in student recruitment appeared first on The PIE News.
Colleges and universities have spent more than $1 billion on educationaltechnology since 2020, making enormous investments focused on improving the quality of remote learning and eventually expanding into student tech, campus safety tools and much more.
Press Release EAB’s Navigate Platform Now Supports Student Recruitment and Retention EAB expands Navigate’s CRM capabilities to engage prospective students March 10, 2023 Tempe, Arizona (March 10, 2023) — EAB announced today an extension of its flagship student success technology, Navigate , to help colleges engage and enroll prospective students.
The Greatest Challenges Facing HigherEducation: A Comprehensive Analysis for 2025 with Exemplars in Navigating Solutions Highereducation is no longer coastingcolleges and universities now face a defining moment. million undergraduates. million in 2022. The enrollment crisis is rooted in several interconnected factors.
Things are looking up… There have been positive trends and progress in promoting women’s leadership in highereducation in recent years. But we’re not there yet. There is still a fair amount of work to be done. Women are underrepresented in senior leadership positions across all disciplines, with only 28.4%
Highereducation institutions are navigating an era of profound change, facing mounting pressure to adopt digital solutions that improve efficiency and meet the expectations of tech-savvy students. Yet, 76% of highereducation leaders say their digital strategies cannot keep up with organizational needs, per the Workday report.
It is not news that the highereducation sectors relationship with international activity is strained, from recruiting students to delivering research and innovation partnerships with institutions overseas. Looking back to inform the future It is important to reflect and scrutinise how we got here.
Key Takeaways: AI literacy is crucial for enrollment teams to understand, evaluate, and responsibly use AI to enhance recruitment, retention, and operations. Core components of AI literacy in education include technical understanding, critical evaluation, practical applications, and ethical considerations.
Because Hispanics have been historically underrepresented in areas like STEM (science, technology, engineering, and mathematics), for example, or in C-Suite (executive corporate) positions, unfortunately so many students question if these things are possible for them.” Recruiting and engaging the role models is an ongoing endeavor. “We
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