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Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. By integrating AI with CRMs, institutions can unlock the potential of their data to deliver smarter, more effective recruitment strategies.
Recruitment isnt just lead generationits the first opportunity for students to connect with someone at the institution. This powerful insight from Marqus Dorame, Director of Recruitment and Enrollment at Arizona Online, captures the essence of his conversation with MindMax CEO Lee Maxey. Watch the full conversation.
The recent investigation by India’s Enforcement Directorate, which linked alleged identified partners of Canadian colleges to human trafficking networks, adds to the mounting challenges facing the sector, coming hot on the heels of a series of significant immigration policy restrictions announced since late 2023.
At this years event with many universities facing cuts or financial uncertainty there was noticeably more divide and debate over approaches to international student recruitment. What is your institution trying to achieve when recruiting international students? How do we (and should we) leverage it?
Key takeaway: Pioneers are already on board but value human guidance. Beyond the bots: human connection still matters No matter which persona your students fall into, one thing is clear: human connection still matters. These findings underscore that in an increasingly digital world, the human touch truly sets institutions apart.
Key takeaway: Pioneers are already on board but value human guidance. Beyond the bots: human connection still matters No matter which persona your students fall into, one thing is clear: human connection still matters. These findings underscore that in an increasingly digital world, the human touch truly sets institutions apart.
In an era dominated by screens and social media, it’s easy to think that the college recruitment landscape has become impersonal. But amidst the noise of online content and digital campaigns, it’s the human touch that truly resonates with prospective students and their families.
There may be no greater enthusiasm for the emerging technology than in student enrollment and recruitment. Beginning last fall, Berry College and Knox College deployed CollegeVine’s AI Recruiter , an AI-based admissions assistant. AI is playing a bigger role in higher ed operations despite persisting pockets of skepticism.
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Launched on March 19 2025, EnrolGPT is an AI-powered, human-centred platform transforming how universities connect with prospective students. Jointly backed by decades of education and tech expertise, it removes inefficiencies while preserving the human connection students value. It can be fast, seamless and human.
The first iteration of ICEF Berlin Digital Day on November 2 highlighted the digital transformation of the international education sector, covering digital recruitment, marketing and services. “The technology has put the model on steroids,” he added. “The technology has put the model on steroids,” he added.
The system can also write and send emails on your behalf and prepare simple supporting documents and statements using the existing generative AI technology from ChatGPT. A student or recruitment agent will soon be able to ask Operator to apply to every course, at every university in the world and the system will do that,” he claimed.
But as the pandemic’s impact wanes and university recruitment and admissions functions resume in a more conventional capacity, what will the role of online tests be as the market moves forward? As AI is not always perfect, it’s useful to have “a human in the loop,” Dewar added. We don’t have a recruitment issue,” she said. “We
The feature, launched at ApplyBoards Top Recruiters Workshop 2025 in Delhi last week, aims to enable recruitment partners to submit student applications more quickly and reliably. A big portion of the technology is basically the LLM models and machine learning models that we have. They know how technology can accelerate.
Recruitment is evolving just as quickly. Tools like AIDO, an upcoming AI recruitment platform, go beyond data analysis, combining internal CRM data with external insights to identify untapped markets. While AI will never replace human relationships at the heart of international recruitment, it can enhance them.
As artificial intelligence systems grow increasingly sophisticated, we find ourselves at a crossroads that will define the future of human agency and autonomy. The threat extends far beyond skill atrophyit’s about the systematic surrender of human judgment to algorithmic decision-making, particularly for developing minds.
Student recruitment and marketing giant IDP Education has reported a record revenue of AUS $982 million in the 2023 financial year, up from $793m , as international students return to Australia. Income from student recruitment to Australia was up by 86% in 2023 at $152m, while other destinations were up by 49% to $199m.
In an era of advanced technologies and artificial intelligence, the use of these tools in education raises concerns about its impact on student learning, particularly when it comes to assessments. ERIC Clearinghouse on Higher Education, Graduate School of Education and Human Development, The George Washington University. Finley, L.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
The centre, which could be established by next year, will focus on enhancing ETS’s operational capabilities across key areas such as finance, human resources, technology, business intelligence, and assessment operations. Despite over 1.3 That one-hour session turned into a three-hour session,” said Jain.
However, in certain courses and majors, Black students are often discouraged or deterred from pursuing them, specifically in the fields of Science, Technology, Engineering, and Mathematics (STEM). Outstanding talents are present in children and youth from all cultural groups, across all economic strata, and in all areas of human endeavor.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. Take full advantage of new technology when creating an education marketing plan. Consider hosting live Q&A sessions or interactive events to foster direct engagement.
5 Tips to Recruit and Enroll Latine/x Students in Your Community College. In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Prospective Latine/x college students in the U.S.
Meanwhile, the humanities and social sciences are taking a back seat. Colleges and universities hailing from both sides of the fence are inching ever closer to the middle, integrating lessons in the humanities with STEM-based curriculum—and vice versa. But something exciting is happening in the world of higher education.
Minh-an Pence Minh-an Pence has been named director of human resources for the Division of Information Technology at Virginia Tech. Pence served as an outreach and engagement recruiting specialist for the Division of Human Resources at Virginia Tech.
The donation was part of the “ Making Men of Consequence ” fundraising campaign, which has generated $290 million to expand scholarship support, faculty recruitment efforts, and investments in academic programs and campus improvements at Morehouse.
This reaffirms the fact that true success calls for a harmonious relationship between human connection and technology. This reaffirms the fact that true success calls for a harmonious relationship between human connection and technology. What if you created a series featuring diverse student voices?
While China is proactive in recruiting African students, Africa seems to play a relatively passive role does this stark imbalance in student mobility pose future risks to Africas higher education? In comparison to the proactive role that China takes in recruiting African students, Africa seems to play a relatively passive role.
MetaApply’s core purpose is to solve problems by combining cutting-edge technology with human intervention. Additionally, partners can leverage exclusive scholarships and deals, offering up to 100% scholarships for students, and benefit from a simple, hassle-free online recruitment process.
How can higher educations human resources officers navigate the changing landscape in 2025 and beyond, and move toward impactful leadership? Human Resources in higher education has evolved beyond providing transactional processes or compliance measures for universities and colleges.
In a perfect world, technology would streamline the communication process. Some Hiring Tech Favors Traditional Credentials On a résumé, a job candidate may include information about, for example, an earned associate degree at a community college and an earned information technology certificate from the learning platform edX.
This is a generation that live hand-in-hand with technology as co-creators. This need for instant, personalised information is being met across society by AI powered chatbot technology. But in the majority of agent services, student counselling still remains a human interaction.
Institutions use algorithms to predict college success, admissions, allocation for financial aid, inclusion in student success programs, recruitment, and many more tasks. It becomes biased.”
AI (or Artificial Intelligence) essay writing recruits online software that sifts through information and generates a thoughtful written analysis. We might also consider whether the care team used technology and other tools to support decision-making and improve patient outcomes. In truth, AI authorship hardly qualifies as “news.”
Human resources in higher education is no longer limited to duties related to hiring, payroll, and employee benefitsits about shaping the core identity of an institution. Human resources is key to ensuring that each organization has a vibrant and viable culture, she said. Human resource leaders are connectors, she said.
Not a week goes by without new laments about the decline of the humanities and social sciences. When STEM disciplines integrate the humanities and arts , learning outcomes include critical thinking, resilience, self-efficacy and other valuable traits, such as “recruitment, learning and retention of women and underrepresented minorities.”
HigherEd Human Resources teams cover a lot of ground. How do higher education HR professionals help in the recruitment of faculty and staff? Beyond these tangible duties, HR teams in higher education are responsible for many other factors that contribute to recruitment and hiring.
Other faculty members are scrambling to AI-proof their classrooms to prevent students from using this technology to cheat. AI is helping us help our students in ways that feel much more human than skeptics of this new technology might have thought possible. This ambivalence is understandable. It contributed to a 3.5%
For HigherEd teams, telling the story of their institution is key for recruitment and hiring. Hear from a few customers below about how the HigherEd Cloud has helped them level up their recruitment and hiring. The [onboarding] checklist feature is especially helpful for human resources.
A 2022 investigation by a national newspaper uncovered that Ugandan students at Chungchou University of Science and Technology were being forced to work long hours in factories as “interns”. The Control Yuan found that the ministry of foreign affairs had rejected 379 student visa applications since 2015 due to suspicions of human trafficking.
Technology and increasingly AI provides ever-more advanced tools to help students figure out their best-fit university choices from vast, live data. The human agent I believe that an agent’s core function, now more than ever, is to be a human helping hand. Agents or AI? Will a traditional agent really be able to compete?
Increasingly, there are signs that much of the technology prolific in the business sector could be leveraged to improve efficiencies in higher education. Consider robotic process automations (RPAs), customer relationship management tools (CRMs), and artificial intelligence like chatbots.
In 2019, I teamed up with my friend and business partner with 20 years of experience in international education to develop a solution that really helps universities overcome their challenges of recruiting the right international students. Come and meet me on the stand 21 – I can’t wait to tell you all about it!
However, this new technology poses a new set of challenges that is important for education marketers to consider. The problems include unreliable outcomes, difficulty integrating AI tools, lack of data quality and quantity, and human creativity and depth. Many are implementing AI marketing strategies to stay ahead of the competition.
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