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Several external factors contributed to this sharp rise, many of which were beyond UK institutions’ direct control. These institutions now find themselves grappling with the repercussions of their short-term planning and unrealistic expectations.
Strategy #1: Robust and exhaustive lead generation A recent EAB survey revealed that 80% of graduate and adult learners research institutions, compare programs, and make decisions before engaging with an institution directly.
About six months ago, Andrea joined the RNL team, where she now is a lead consultant working specifically with RNL’s growing list of institutions seeking assistance in growing their “online footprint” through strategic partnerships in marketing, curriculum design, recruitment, and enrollment.
Institutionally, there has been furious controversy as the government has tried to reduce institutional autonomy and control institutions directly through political means. Universities – and their students – have as a result become one of the government’s biggest institutional barriers to one-party absolutism.
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