What Is the Good, Better, Best Model?
HEMJ (Higher Ed Marketing Journal)
APRIL 22, 2025
For colleges and universities navigating the complex shift to digital, growth isnt linear. Enter the Good, Better, Best model, one of the most effective techniques an institution can use to grow online. At its core, this model isnt about chasing perfection; its about committing to measurable progress over time. Its staged.
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