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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.

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HBCU Leaders Unite to Address Threats to Black Education

Diverse: Issues in Higher Education

You have to be equally outraged by the racism that poisons campus culture and the racism that shows up in how we exclude Black stories, scholarship, and success from the academy." Wallace, who shared innovative approaches to recruitment, retention, and campus transformation. "You cannot be selectively horrified," Harper told attendees.

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They Don’t Really Care About Us? Ensuring a Better Connection Between Research, Policy, and Practice to Ensure Success for Black Men in Higher Education

Diverse: Issues in Higher Education

Aside from writing about the plight of Black men in higher education, in our scholarship, we have employed an anti-deficit approach to highlight critical factors that help to facilitate the access, retention, and persistence of Black men in college.

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NCAA Fines University of Tennessee Football Program for Recruiting Violations and Direct Cash Payments to Athletes

Diverse: Issues in Higher Education

The University of Tennessee football program is being reprimanded for recruiting violations and direct cash payments to athletes , reported reported. Its 2022 constitution calls for the organization to not “punish programs or student-athletes not involved nor implicated in the infraction(s).” approval for six years.

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Recruiting Questions: What Your Student Recruitment Team Should Address to Connect with Prospects

HEM (Higher Education Marketing)

Reading Time: 10 minutes Improving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part of your marketing efforts. You can proactively connect with prospects through your content and student recruitment team and address many of their concerns.

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A Progressive Platform for College Access

Insight Into Diversity

Since its inception in 2012, College Greenlight has emerged as a critical platform addressing these barriers, offering a unique bridge between students, counselors, community-based organizations (CBOs), and higher education institutions. Moreover, the platform’s connections to CBOs help to close gaps in support.

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The Power of Alumni Networks: Featuring Graduate Success Stories in Your Marketing Strategy?

HEM (Higher Education Marketing)

These graduates are more likely to participate in career panels, donate to scholarship funds, and advocate for your institution within their professional circles. Alumni networks are excellent social proof, providing great opportunities for organic traffic, and showcasing how your school facilitates career development.