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This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and programreviews. Additionally, educational institutions can use social listening to contribute to student recruitment and retention efforts.
In it, as expected, the ED announced that they will conduct a formal review of the policy that allows OPMs to offer marketing and recruitment bundled with other services. Specifically: Analyze your programs’ price points to ensure they are justified by student outcomes.
From a student recruitment perspective, the fact is that students today, and their parents for that matter, are thinking more critically about the ROI of the traditional four-year degree. We’re seeing that shift in mindset reflected in university recruitment numbers. Recruit skilled workforce. Engagement. Quality assurance.
Projects addressed topics such as programreview, data strategy, budget models, enrollment growth, and more. The blog posts below are written by the participants to showcase their project and early outcomes.
They cited predatory practices in recruiting, practices that border on misrepresentation, and potential higher debt for students. Allow revenue-sharing for just recruitment rather than all bundled service. The result appeared to be inferior education at a higher cost. There were some advocates of a middle ground.
When used optimally, the data can offer a strong return on investment by informing retention/student success efforts, providing the student perspective for strategic planning, documenting the priorities for your institutional accreditation activities, and identifying your strengths to promote in recruitment materials.
Read more Explore EAB research EAB’s Flexible Work Collaborative for Hybrid and Remote Employees July 18, 2023 Create a Higher Ed Workplace Culture where Faculty and Staff Want to Stay July 14, 2023 Climate Feedback Gathering and Action Planning Toolkit for Higher Ed July 12, 2023 Respectful Workplace Policy Builder for Higher Ed July 10, 2023 (..)
Your campus is seen as increasingly unaffordable to current and prospective students, threatening retention and recruitment. Who might you be able to bring into your campus life with successful virtual classes, cohorts, or programs? Brain drain and unimaginable pressure on the staff who stays. Stand alone tuition and fees increases?
Because institutions are so large, accreditation typically looks at processes, programreviews, assessments of student learning, shared governance, documents, policies, and how they’re implemented. And if students were recruited into one culture, how would that affect them? But the demographics have changed dramatically.
Other efforts include revamping regulations for debt-relief programs, including borrower defense to repayment; re-establishing an enforcement office within the Office of Federal Student Aid; and issuing guidance on how the department will require private nonprofit and for-profit college executives to assume personal liability.
This segmented approach not only enhances recruitment but also ensures programs align with the varied aspirations of today’s graduate students. Additionally, Dr. Julie stressed the value of using data-driven programreviews to ensure that resource allocation addresses institutional goals.
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