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Beyond the bottom line: rethinking recruitment strategy and cost

The PIE News

However, as many colleagues have reminded me, assessing the value of international student recruitment purely through a financial lens overlooks the broader strategic benefits universities may seek. Equally significant are opportunity costs associated with academic staff engagement in international recruitment.

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Is international student recruitment really worth It?

The PIE News

Yet, the cost of recruiting these students has skyrocketed raising serious questions about the financial sustainability of the current model. In 2012, I wrote in a PIE Blog that if we continued on this trajectory,international office directors would do themselves out of jobsas recruitment costs ate into margins.

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.

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The Secret IO: the cost of recruitment

The PIE News

I’ve been trying to use this column to talk honestly about some of the realities of my job and the tension between recruitment pressures and protecting the student experience. That is how much we actually spend on the recruitment of international students. This competitive race also extends to another topic we never discuss openly.

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AI and Student Recruitment: Bridging Technology and Human Connection 

Liaison International

Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. By integrating AI with CRMs, institutions can unlock the potential of their data to deliver smarter, more effective recruitment strategies. These nudges keep students engaged and on track.

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Glimmer of hope for UK recruitment as applications rise

The PIE News

This follows the rule changes that came into effect in January 2024 which prevent students from bringing dependants, apart from those studying postgraduate research courses or courses with government-funded scholarships. The post Glimmer of hope for UK recruitment as applications rise appeared first on The PIE News.

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Weekend Reading: Education and Scholarship – An overlooked solution to the teaching dilemma

HEPI

The traditional model of higher education institutions in the UK has largely relied on student recruitment as the primary means of funding both staff salaries and research activities. In terms of research, there is far less recognition of excellence in education and scholarship compared to excellence in subject-specific research output.