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Beyond the bottom line: rethinking recruitment strategy and cost

The PIE News

However, as many colleagues have reminded me, assessing the value of international student recruitment purely through a financial lens overlooks the broader strategic benefits universities may seek. Equally significant are opportunity costs associated with academic staff engagement in international recruitment.

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.

university leaders

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Weathering international education’s “perfect storm”

The PIE News

There’s normally a case of shifting market share between destinations, but this intake is different,” Cara Skikne, Studyportals head of communications, told webinar attendees on December 2. Whether you’re on the upper end or the lower end, it’s not the strongest or the fittest that survive, it’s those that are most adaptable to change.

Policy 111
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New Zealand’s full post-Covid recovery expected in 2025 

The PIE News

Last year’s increase to nearly 70,000 is still down 40% on 2019 levels, but the rate of growth is expected to continue, reaching pre-pandemic figures next year, according to Studymove analysis presented by Ramirez in a webinar on October 15.

Policy 124
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How to Recruit Graduate Students

HEMJ (Higher Ed Marketing Journal)

5 Effective Marketing Tactics to Recruit Graduate Students Use these strategies to enhance your institution’s visibility and appeal to prospective graduate students. Highlight these stories through various channels, including posts on social media, content on your website, and materials shared at recruitment events or in webinars.

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The Evolution of the Traditional Admissions Funnel: Adapting to a New Era

Liaison International

Virtual events, webinars, and interactive content are must-haves to grab the attention of todays digital-savvy students. Adapting to Changing Demographics Demographic shifts, like increasing diversity and the rise of non-traditional students, demand that colleges adapt their recruitment strategies. Mondy Brewer, Ph.D.,

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Webinar: Mental Health Equity on Campuses Requires More Extensive Work

Diverse: Issues in Higher Education

When it comes to improving mental health equity on college campuses, more work just needs to be done, mental health experts said during a webinar Wednesday. Schools recruit students from diverse backgrounds but fail to recognize and learn from the histories that come with such backgrounds, Elbert said. "We

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