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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. Why is that?

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Positive Partnership: Targeted Support for Scholarship Students Aids Retention

Inside Higher Ed

The University of South Carolina launched an initiative to provide personalized advising for learners on scholarships who are at risk of losing financial aid. Since 2021, around 2,500 students have maintained their scholarships as a result.

university leaders

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Western Michigan University Provost Heilig Steps Down After Two Years of Record-Breaking Progress

Diverse: Issues in Higher Education

During his leadership, WMU set all-time records for online programs, graduation rates, and student retention. For now, Heilig said that he will return to education policy scholarship and research, which he described as a transformative moment in politics, higher education, and society.

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Seal of Excelencia 2024

Diverse: Issues in Higher Education

Necessary support is provided through GANAS (Gaining Access ’AND Academic Success), an innovative access and retention program that serves community college transfer students. CSUSM gathers and analyzes disaggregated data pertaining to retention, unit completion and graduation. In academic year 2021-22, 45.1%

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One free tuition program is shattering enrollment records

University Business

Tennessee Promise, a last-dollar scholarship program that kicks in after a graduating high school student receives aid through the Pell Grant and other state grants, drew over 67,000 applicants this year. It quickly inspired a wake of last-dollar scholarship programs across Oregon, New York and Rhode Island, according to The Tennessean.

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They Don’t Really Care About Us? Ensuring a Better Connection Between Research, Policy, and Practice to Ensure Success for Black Men in Higher Education

Diverse: Issues in Higher Education

Furthermore, the Black men that attend postsecondary institutions, reportedly have the lowest retention rates of all groups. Perhaps equally concerning is that policies at the state and potentially the federal level that champion the retention and persistence of Black men in higher education such as DEI are being eliminated.

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Montana State's Dr. Waded Cruzado Makes History as APLU's First Latina President

Diverse: Issues in Higher Education

The university has achieved record retention rates and a 61% increase in four-year graduation rates. Under her stewardship, the institution has also secured more than $850 million in private funding, supporting student scholarships and major campus expansion projects.

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