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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey.

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Western Michigan University Provost Heilig Steps Down After Two Years of Record-Breaking Progress

Diverse: Issues in Higher Education

Julian Vasquez Heilig, the first underrepresented minority Provost in Western Michigan University's history, announced his resignation from the position after a two- year tenure marked by significant institutional achievements. During his leadership, WMU set all-time records for online programs, graduation rates, and student retention.

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university leaders

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Positive Partnership: Targeted Support for Scholarship Students Aids Retention

Inside Higher Ed

The University of South Carolina launched an initiative to provide personalized advising for learners on scholarships who are at risk of losing financial aid. Since 2021, around 2,500 students have maintained their scholarships as a result.

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Seal of Excelencia 2024

Diverse: Issues in Higher Education

To earn the Seal of Excelencia a college or university must demonstrate an intentional, institutional focus on advancing Latino student success by aligning data and practice. Colleges and universities that have received the Seal of Excelencia enroll 17% of Latino students in the U.S. and graduate 19%.

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One free tuition program is shattering enrollment records

University Business

Tennessee Promise, a last-dollar scholarship program that kicks in after a graduating high school student receives aid through the Pell Grant and other state grants, drew over 67,000 applicants this year. It quickly inspired a wake of last-dollar scholarship programs across Oregon, New York and Rhode Island, according to The Tennessean.

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Montana State's Dr. Waded Cruzado Makes History as APLU's First Latina President

Diverse: Issues in Higher Education

Montana State University President Waded Cruzado has been named the next president of the Association of Public and Land-grant Universities (APLU), marking a Dr. Waded Cruzado historic appointment as she becomes the first Latina to lead the organization.

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They Don’t Really Care About Us? Ensuring a Better Connection Between Research, Policy, and Practice to Ensure Success for Black Men in Higher Education

Diverse: Issues in Higher Education

million students enrolled in colleges and universities. Furthermore, the Black men that attend postsecondary institutions, reportedly have the lowest retention rates of all groups. of students enrolled in colleges and universities. or a little over 850,000 of the 18.6